GA4 Content Group Report

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Yes, GA4 supports content grouping. It relies on page paths for content grouping, which is the part of the URL after the domain. 

This feature allows you to categorize your content and analyze performance at a group level, providing more meaningful insights than individual page analysis.

The GA4 content report, specifically for content groups, can be found in the Pages and Screens report within your GA4 property. To access it, navigate to Reports > Engagement > Pages and Screens, then select your desired content group from the dimensions dropdown menu.

To set up content groups in GA4:

1. Go to your GA4 property and navigate to Admin > Property > Custom Definitions
2. Click “Create custom dimensions”
3. Name your dimension (e.g., “Content Group”)
4. Set the scope to “Event”
5. Choose an event parameter that will define your content groups
6. Save your new custom dimension
7. Use Google Tag Manager or modify your GA4 implementation to send the appropriate content group values with each pageview event

1. Create a GA4 Property: Go to Google Analytics, click “Admin,” and create a new GA4 property.
2. Get Measurement ID: In GA4, go to “Data Streams,” click your web stream, and note the Measurement ID (G-XXXXXXXXXX).
3. Set Up GA4 Configuration Tag in GTM: Open Google Tag Manager, click “Tags” > “New,” select “Google Analytics: GA4 Configuration,” enter your Measurement ID, set the trigger to “All Pages,” and save the tag.
4. Create GA4 Event Tag in GTM:  In GTM, click “Tags” > “New,” select “Google Analytics: GA4 Event,” enter the Event Name (e.g., ‘button_click’), set parameters if needed, choose a trigger (e.g., button click), and save the tag.

Verify and Publish: Use GTM Preview mode to test events, check real-time data in GA4, then click “Submit” in GTM to publish your changes.