How to Connect Google Ads to Google Sheets

Last Modified: August 10, 2023 - 5 min read

Hannah Recker

The following guide will show you how to connect Google Ads to Google Sheets.

As one of the most popular advertising channels, Google’s ad revenue eclipsed $224 billion in 2022. Users can place ads on Google through Google Ads, the company’s online advertising platform.

Although Google Ads offers some reporting tools, the capabilities are limited and do not measure the full ROI of ad campaigns. That’s why so many users turn to Google Sheets to analyze their Google Ads data.

However, many users encounter difficulties importing data from Google Ads into Google Sheets. The process is typically highly manual and involves a significant amount of copying and pasting data.

But with our new Google Ads connector for Google Sheets, you can now automatically import your real-time Google Ads data into your Google spreadsheet instantly.

Our Google Ads connector eliminates all the painful manual work. Now you can focus on building analysis and insights in your spreadsheet with your Google Ads data.

Read the following guide to learn how our Google Ads connector works, how to set it up, and some associated use cases.

Video Walkthrough: How to Connect Google Ads to Google Sheets

Google Ads to Google Sheets: Top Use Cases

We surveyed our user base to find out what connector to build next, and Google Ads was at the top of the list. It came as no surprise: our users frequently turn to Google Sheets to analyze and visualize their advertising data.

During the course of the survey, we also uncovered several key use cases for Google Ads data in Google Sheets. We’ve compiled some of the top examples below, although they represent only a fraction of the possible usages.

Track Performance Metrics

Google Sheets is an ideal platform for tracking performance metrics for your advertisements.

With our Google Sheets connector, users can import real-time Google Ads data into their spreadsheets and conveniently monitor performance.

Some of the top metrics our users track in Google Sheets include:

  • Impressions
  • Clicks
  • Click through rates (CTR)
  • Conversion rates
  • Cost per click (CPC)
  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)

Leverage Google Sheets for faster and more efficient ad performance tracking.

Refine Keyword Targeting Strategy

Many of our users harness Google Sheets to refine their keyword targeting strategy. With the flexibility of Google Sheets, users can analyze the keyword data for their advertisements more effectively and efficiently.

Here are some of the metrics our users employ to refine their keyword targeting strategies:

  • Keywords
  • Average position
  • Conversions
  • Cost per click (CPC)
  • Cost per conversion (CPA)  
  • Quality score

Optimize your keyword targeting strategy in Google Sheets to maximize the performance of your ads.

Monitor Conversion Tracking

Google Sheets is also an ideal interface for monitoring ad conversions. With our Google Ads connector, you can utilize real-time conversion data in your spreadsheets for tracking and analysis.

Some of the key conversion metrics our users monitor include:

  • Ad spend  
  • Deals closed
  • Time period
  • Conversions

You can also slice these metrics by campaign, ad group, or channel to power more granular analysis in Google Sheets.

Step-by-Step Walkthrough: How to Connect Google Ads to Google Sheets

Here’s a step-by-step walkthrough on how to connect Google Ads to Google Sheets by using Coefficient.

Click Extensions from the Google Sheets menu. Choose Add-ons -> Get add-ons. This will display the Google Workspace Marketplace.

google sheets add-on data pull

Search for “Coefficient”. Click on the Coefficient app in the search results.

google workspace marketplace data connector

Accept the prompts to install.

Coefficient install permissions

Once the installation is finished, return to Extensions on the Google Sheets menu. Coefficient will be available as an add-on.

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Launch Google Sheets add-on Coefficient

Now launch the app. Coefficient will run on the sidebar of your Google Sheet.

After that, select Import From… on the Coefficient sidebar.

Import data from Google Ads to Google Sheets

Choose Google Ads from the list of data sources.

Connect Google Ads to Google Sheets

To import data, you can start from scratch, or from your saved library.

Import Google Ads data into Google Sheets

Your Google Ads data will appear in a visual UI that allows you to select the dimensions, metrics, and segments you want to import.

Data previewer spreadsheet Google Ads

You can filter your data in the UI for more targeted analysis.

filter Google Ads data Google Sheets

You can also limit the number of campaigns you want to import into your spreadsheet.  

Limit campaigns Google Sheets Google Ads

Once you select the data you want to pull, press the ‘Import’ button. The data will appear in your spreadsheet instantly.

Import data into Google Sheets Google Ads

Coefficient automatically refreshes your Google Ads data to keep it up-to-date in Google Sheets. You can configure the refresh to occur hourly, weekly, or monthly.

Refresh data Google Sheets Google Ads

Coefficient also enables you to refresh data immediately by clicking the Refresh button at the top of your imported dataset.

Finally, set up Slack and email notifications for important KPIs and reports to keep your team members in the know.

Send Slack message Google Sheets

Now all your team members can stay in the loop automatically.

Automatically Import Google Ads Data into Google Sheets

Harness our new Google Ads connector for Google Sheets to import live ads data into your spreadsheet.

Now you can discover the full power of your Google advertising data by utilizing the flexibility of spreadsheets.

Get started for free with Coefficient right now to pull your ad data into your spreadsheet instantly.

Set Spreadsheet Data on Refresh

Try the Spreadsheet Automation Tool Over 300,000 Professionals are Raving About

Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 300,000 professionals worldwide.

Sync data from your CRM, database, ads platforms, and more into Google Sheets in just a few clicks. Set it on a refresh schedule. And, use AI to write formulas and SQL, or build charts and pivots.

Hannah Recker Growth Marketer
Hannah Recker was a data-driven growth marketer before partying in the data became a thing. In her 12 years experience, she's become fascinated with the way data enablement amongst teams can truly make or break a business. This fascination drove her to taking a deep dive into the data industry over the past 4 years in her work at StreamSets and Coefficient.
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