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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Zapier’s HubSpot integration is missing key association types like meetings, tasks, and custom objects in its create association action. This limitation blocks important automation workflows and forces you to find workarounds for essential data connections.
Here’s how to diagnose the problem and implement a more robust solution for managing HubSpot associations.
Diagnose Zapier limitations and switch to comprehensive association management using Coefficient
Start by verifying you’re using the latest HubSpot integration version and reconnecting to refresh available actions. Check if missing objects appear in other Zapier actions like Find or Create, and confirm your connected HubSpot user has proper permissions. The reality is that Zapier typically focuses on core CRM objects (contacts, companies, deals) and rarely supports engagement objects or custom object associations.
How to make it work
Step 1. Verify integration status and permissions.
Check if you’re using Zapier’s latest HubSpot integration (v2 or newer) and reconnect the integration to refresh available actions. Test if missing objects appear in other actions and verify your HubSpot user permissions include the objects you need to associate.
Step 2. Identify what’s actually missing.
Common missing associations include meeting associations (not supported), task associations (limited support), custom object associations (rarely supported), and engagement object associations like calls and emails. Document which specific association types you need for your workflow.
Step 3. Implement Coefficient as your association solution.
Connect Coefficient to HubSpot and import both objects you need to associate. Create mapping logic in your spreadsheet using formulas to create conditional associations, then use the Export → Add Association feature to push relationships back to HubSpot .
Step 4. Set up monitoring and automation.
Schedule automatic syncs to maintain associations and set up alerts for association failures. Build dashboards showing association success rates and create snapshot reports to track your data relationships over time.
Move beyond Zapier’s limitations
When Zapier’s restrictions become blockers, Coefficient provides full object support, visual verification, bulk operations, and flexible logic that solves the immediate limitation while offering a more robust, scalable solution. Start managing all your HubSpot associations effectively today.
