Trigger HubSpot property updates when specific Google Sheets cells change

using Coefficient google-sheets Add-in (500k+ users)

While you can't sync every 15 minutes, learn how to set up near real-time HubSpot updates using high-frequency scheduled exports and conditional logic.

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HubSpotWhile you can’t syncproperties instantly when Google Sheets cells change, you can set up near real-time updates using high-frequency scheduled exports and conditional logic that respond to specific changes.

This approach provides reliable, automated updates that meet most business needs while maintaining data integrity and giving you better control over the sync process.

Set up change-based updates using Coefficient

Coefficientoffers powerful alternatives through hourly scheduled exports combined with conditional logic that only updates when specific criteria are met.

How to make it work

Step 1. Create trigger columns in your spreadsheet.

Add helper columns to flag changes. For example, use =IF(G2<>G2.old,”UPDATE”,””) in column H to detect when values change, and =IF(H2=”UPDATE”,NOW(),””) in column I to timestamp modifications.

Step 2. Set up high-frequency scheduled exports.

Configure Coefficient to run exports every hour for near real-time synchronization. The system only updates changed records, optimizing performance and API usage.

Step 3. Configure conditional export logic.

Set up Coefficient to only export rows where your Update Flag equals “UPDATE”. This ensures you’re only pushing meaningful changes rather than redundant data.

Step 4. Enable smart alerts and batch processing.

Configure Coefficient alerts for specific cell value changes and set up priority flags for different types of changes. Use formulas to flag significant changes like usage drops greater than 10%.

Get reliable automated updates

Set up your change-based updatesThis approach provides dependable change detection that scales with your business while maintaining audit trails and preventing sync errors.today.

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