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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s workflow automation system is fundamentally designed around contact records and their properties. Anonymous form responses don’t create contact records or populate contact fields, so they can’t trigger workflow actions including Google Sheets updates, leaving you with manual export processes that are time-consuming and prone to data gaps.
You can set up workflow-free automation specifically designed for anonymous response handling.
Create direct response access using Coefficient
Coefficient provides workflow-free automation by connecting directly to HubSpot’s form response database through API integration. This bypasses workflow requirements entirely while capturing all anonymous submissions automatically.
How to make it work
Step 1. Set up direct response access.
Connect to HubSpot through Coefficient and select your anonymous forms by name or ID. This creates a direct connection to form responses rather than contact records, eliminating workflow dependencies.
Step 2. Configure response-based triggers.
Instead of contact-based workflow triggers, use Coefficient’s scheduled import system that checks for new form responses automatically. Set intervals from hourly to weekly based on your response volume and analysis needs.
Step 3. Import complete anonymous response data.
Capture all anonymous response data including text feedback, ratings, selections, and submission context without requiring contact identification. This preserves the complete response picture for analysis.
Step 4. Set up automated data processing.
Use Formula Auto Fill Down to automatically process new anonymous responses with categorization, sentiment scoring, or response classification as they’re imported. Create formulas for priority scoring, topic tagging, or urgency assessment.
Step 5. Enable real-time alerts.
Set up Coefficient’s alert system to notify teams when new anonymous responses are received. Configure alerts based on response content, ratings, or submission frequency to enable rapid response without workflow dependencies.
Step 6. Access historical response analysis.
Import complete anonymous response history for trend analysis, seasonal patterns, and long-term feedback tracking in Google Sheets. This provides comprehensive context for understanding response patterns over time.
Establish reliable anonymous response handling
This direct transfer method ensures automated handling of anonymous form responses without the limitations of contact-dependent workflow systems. Start using Coefficient to automate your anonymous response workflows.
