)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotData mismatches betweenand Google Sheets typically happen because of API limitations, timing delays, or incomplete field mapping that creates inconsistent reports.
Here’s how to eliminate these common sync issues and get accurate data flowing from HubSpot to your spreadsheets every time.
Eliminate data mismatches with direct API connections using Coefficient
CoefficientThe root cause of most data mismatches is the “middleman” problem. When connectors cache or transform your data before it reaches Google Sheets, you end up with information that doesn’t match what’s actually in HubSpot.solves this by connecting directly to HubSpot’s API without any intermediate processing.
This direct connection means your Google Sheets data matches your HubSpot instance exactly. No caching delays, no data transformation errors, and no missing custom fields that other connectors might skip.
How to make it work
Step 1. Install Coefficient and connect to HubSpot.
Go to the Google Workspace Marketplace and install Coefficient. Open the sidebar in your Google Sheet and connect your HubSpot account with one-click OAuth authentication. This creates a secure, direct connection to your HubSpot data.
Step 2. Select your objects and configure complete field mapping.
Choose which HubSpot objects you want to import (contacts, deals, companies, etc.). Coefficient shows all available fields including custom properties that other connectors often miss. Select the fields you need and the system automatically maps them to preserve data relationships.
Step 3. Set up real-time verification and refresh schedules.
Enable hyperlinked Object IDs so you can instantly cross-reference any record with its source in HubSpot. Schedule automatic refreshes as frequently as hourly, or use manual refresh buttons for on-demand updates. This eliminates timing-related mismatches that happen with less frequent sync schedules.
Step 4. Configure association handling for related records.
Choose how you want related data displayed: Primary Association for single relationships, Comma Separated for multiple values, or Row Expanded to show each relationship on its own row. This prevents the data relationship errors that cause mismatches in complex reports.
Start syncing accurate HubSpot data today
Try CoefficientReliable data sync eliminates the time you spend manually checking discrepancies and gives you confidence in your reports.to see how direct API connections solve SuperMetrics data mismatch issues.
