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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotSuperMetrics works for basicreporting, but its caching architecture and generic connector design create accuracy issues when you need real-time data for critical business decisions.
Here’s how purpose-built HubSpot connectors deliver better data accuracy and more reliable real-time updates for spreadsheet-based reporting.
Data accuracy comparison: direct connections vs multi-hop architecture
SuperMetrics uses a multi-step process that caches data to improve performance, but this creates 2-24 hour delays between HubSpot updates and what appears in your spreadsheets. Complex filters may not translate accurately, and association data often requires multiple queries that can fail or return incomplete results.
Coefficienttakes a different approach with direct API connections that eliminate intermediate processing. This means no caching delays, complete field fidelity for all HubSpot data types, and accurate association handling with multiple display options. You can import complete datasets without row limits or data sampling that affects other connectors.
Real-time update capabilities
Flexible scheduling options.
While SuperMetrics typically offers hourly minimum refresh rates, Coefficient supports scheduling from every 5 minutes to monthly intervals. You can set different schedules for different data priorities – maybe pipeline data every 15 minutes and contact updates hourly. Manual refresh buttons provide on-demand updates when you need the absolute latest information.
Change detection and alerts.
Set up alerts that trigger when specific data points change, not just when scheduled refreshes complete. For example, get notified immediately when a deal moves to “Closed Won” or when a high-value lead enters your system. This level of real-time monitoring isn’t possible with SuperMetrics’ batch processing approach.
How to make it work
Step 1. Set up direct API connection for maximum accuracy.
Install Coefficient and connect to HubSpot with OAuth authentication. This creates a direct connection that bypasses the caching and transformation layers that cause accuracy issues with SuperMetrics. Your data will match HubSpot exactly because there’s no intermediate processing.
Step 2. Configure real-time verification features.
Enable hyperlinked Object IDs so every record in your spreadsheet links directly back to the source record in HubSpot. This allows instant verification of data accuracy. Set up timestamp tracking to see exactly when data was last refreshed, and enable error reporting for clear messages if any fields fail to import.
Step 3. Implement near real-time refresh schedules.
Set up 5-15 minute refresh intervals for critical data like sales pipeline or customer support tickets. Use selective updates to refresh specific imports without affecting others. Configure change detection alerts for key metrics so you’re notified immediately when important data changes.
Step 4. Create accuracy monitoring systems.
Use Coefficient’s snapshot feature to maintain historical accuracy records. Set up audit trails that track data changes over time. Create cross-reference tests where you can quickly compare spreadsheet data with HubSpot using the hyperlinked records feature.
Get the data accuracy your business decisions require
Switch to CoefficientReal-time business decisions need real-time data accuracy, not cached approximations.for the direct HubSpot connection that eliminates the accuracy issues inherent in SuperMetrics’ architecture.
