Pull HubSpot form submissions from non-contacts into Google Sheets automatically

using Coefficient google-sheets Add-in (500k+ users)

Automatically import HubSpot form submissions from non-contacts to Google Sheets. Access complete submission history and metadata without contact dependencies.

“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”

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HubSpot’s automation tools are fundamentally contact-centric, meaning form submissions that don’t create contact records exist in a data silo. These non-contact submissions can’t trigger workflows, don’t appear in standard reports, and require manual exports to access, creating significant gaps in your data analysis.

You can automatically pull all form submissions into Google Sheets, including those from visitors who didn’t provide contact information.

Access the complete form submission database using Coefficient

Coefficient eliminates contact-based limitations through direct form submission access. It imports form submissions regardless of contact creation status, accessing the complete form submission database including entries from visitors who didn’t provide contact information.

How to make it work

Step 1. Set up non-contact data retrieval.

Connect to HubSpot through Coefficient and select “Form Submissions” as your data source. This accesses form data directly rather than through contact associations, capturing all submissions regardless of contact status.

Step 2. Configure automatic import scheduling.

Set up recurring imports every hour, daily, or weekly to pull new non-contact submissions automatically. This creates a continuous data flow without manual intervention or contact dependencies.

Step 3. Capture submission tracking metadata.

Import submission metadata including timestamps, form names, page URLs, and user agents even when no contact record exists. This provides valuable context for analyzing non-contact form behavior.

Step 4. Set up data enrichment formulas.

Use Google Sheets formulas alongside Coefficient’s Formula Auto Fill Down to analyze non-contact submissions, categorize responses, or calculate response rates. These formulas automatically apply to new submissions as they’re imported.

Step 5. Import historical data for complete analysis.

Access complete submission history, not just new entries, ensuring you capture all non-contact form data from your HubSpot account. This provides a comprehensive foundation for trend analysis and reporting.

Get comprehensive form data without contact limitations

This automated approach ensures complete form data analysis in Google Sheets without the restrictions of contact-dependent workflows. Try Coefficient to access all your form submissions automatically.

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