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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
The HubSpot API shows when deal momentum properties changed but doesn’t give you the actual values at specific points in time like stage transitions. You’d need complex API calls and custom logic to reconstruct what the momentum value was at any given moment.
Here’s a simpler approach that captures point-in-time deal momentum data automatically, without any API coding or authentication headaches.
Capture point-in-time deal momentum data using Coefficient
Coefficient eliminates the need for API calls by connecting directly to HubSpot and creating automated time-series data collection. Instead of parsing API responses to reconstruct historical states, you get scheduled imports that capture deal momentum values every 30-60 minutes, building a complete time-series dataset. This approach automatically handles authentication, rate limits, and data formatting while preserving exact momentum values at specific timestamps.
How to make it work
Step 1. Set up direct HubSpot connection.
Create a HubSpot import that includes your deal momentum custom property along with Deal ID, current stage, and other relevant fields. This pre-built connector eliminates API authentication setup and automatically handles data formatting.
Step 2. Configure automated time-series collection.
Schedule your import to run every 30-60 minutes and enable the append feature. Each import captures the current deal momentum value with an automatic timestamp, creating frequent data points that you can later correlate with stage transition events or any specific moment in time.
Step 3. Enable snapshot preservation.
Turn on Coefficient’s snapshot feature to create permanent records of complete deal states at regular intervals. This provides backup data points and ensures you never lose historical momentum values, even if deals are deleted or modified in HubSpot.
Step 4. Build point-in-time queries.
Use spreadsheet functions like =INDEX(MATCH()) to find the deal momentum value closest to any specific timestamp. For example, if you want to know what a deal’s momentum was when it entered the “Demo” stage, you can query your historical data to find the nearest captured value.
Skip the API complexity
This approach gives you all the benefits of API-based historical tracking without the technical overhead. Your deal momentum data stays in an easily accessible spreadsheet format where you can analyze patterns and export insights. Start capturing your point-in-time deal momentum data with Coefficient today.
