Accessing your YouTube Analytics Demographies data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.
Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.
This guide shows you how to import your YouTube Analytics Demographies data into Google Sheets using Coefficient.
TLDR
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Step 1:
Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your YouTube Analytics account.
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Step 2:
Step 2. Select Import from… and choose YouTube Analytics, then select the Demographies data.
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Step 3:
Step 3. Configure your import settings and pull the data into your Google Sheet.
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Step 4:
Step 4. Set up auto-refresh to keep your Demographies data updated automatically on your preferred schedule.

Step 1: Install and Connect Coefficient
First, you need to get Coefficient for Google Sheets.
- Open Google Sheets.
- Go to Extensions > Add-ons > Get add-ons.
- Search for “Coefficient” and install it from the Google Workspace Marketplace.
Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.
In the Coefficient sidebar, click “Import from…” and find YouTube Analytics in the list of connectors. You’ll be guided to connect your YouTube Analytics account securely.

Step 2: Import YouTube Analytics Demographies Data
After connecting, you’ll see options for importing data from YouTube Analytics.
- Select the “Demographies” data from the available options.
- Choose the specific date range and metrics you want to include with Demographies.
- You can apply filters, segment data, and preview the data before importing.
- Click “Import” to pull the data into your active Google Sheet tab.

Step 3: Set Up Auto-Refresh (Optional)
To keep your YouTube Analytics Demographies data current, set up an automatic refresh schedule.
In the Coefficient sidebar, find your imported data.
- Click the “Refresh” button or the three-dot menu next to your import.
- Select “Schedule Refresh”.
- Choose your desired frequency (e.g., daily, hourly, weekly) and time.
Coefficient will now automatically update your sheet with the latest data from YouTube Analytics based on your schedule.
Available YouTube Analytics Objects
- Top Videos Performance
- Channel Overview
- Traffic Source
- Geographies
- Demographies
- Device
- Social
- Playlist
- Playback Location
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