How to Import Shopify Segments Data into Google Sheets

Customer segments drive e-commerce success. They help you target the right people with the right offers.

But keeping segment data trapped in Shopify limits its value. Bringing it into Google Sheets unlocks new analysis possibilities.

Let’s explore how to import your Shopify Segments data into Google Sheets using Coefficient.

Step-by-step guide to importing Shopify Segments

Step 1: Install Coefficient and connect to Shopify

First, you need to install the Coefficient add-on and connect it to your Shopify account:

1. Open Google Sheets
2. Click on Extensions > Add-ons > Get add-ons
3. Search for “Coefficient” and install it from Google Workspace Marketplace
4. Once installed, open the Coefficient sidebar by clicking Extensions > Coefficient > Launch
5. In the sidebar, click “Import Data”

Step 2: Select Shopify as your data source

Now, let’s connect to Shopify and select the Segments data:

1. In the Import Data menu, find and click on “Shopify” under the E-commerce category
2. Authenticate with your Shopify credentials when prompted
3. Once connected, select “Import from Objects”
4. Browse or search for “Segments” in the objects list
5. Click on “Segments” to select it

Step 3: Configure and import your Segments data

Now you can customize what segment data you want to import:

1. Select the specific fields you want to import (e.g., segment name, creation date, customer count)
2. Apply any filters if you only want specific segments
3. Choose where in your spreadsheet you want the data to appear
4. Click “Import” to bring the data into your Google Sheet

Step 4: Set up auto-refresh (optional)

Keep your segment data fresh with automatic updates:

1. Click on the Coefficient menu in your sheet
2. Select “Manage Imports”
3. Find your Shopify Segments import
4. Click “Schedule Refresh”
5. Choose your preferred frequency (hourly, daily, weekly)
6. Optionally, set up Slack or email notifications for when data changes

Working with your Shopify Segments data

Once imported, you can use your Segments data for powerful analysis:

• Create pivot tables to analyze segment performance
• Build charts to visualize segment growth over time
• Combine segment data with other metrics like revenue or campaign performance
• Share insights with your team through Google Sheets’ collaboration features

The real power comes from refreshing this data automatically. Set it once, and your segment data stays current without manual exports.

Take control of your customer segments

Customer segmentation is crucial for e-commerce success. By importing your Shopify Segments into Google Sheets with Coefficient, you’ve unlocked powerful analysis capabilities.

You can now track segment growth, analyze performance across different customer groups, and make data-driven decisions about your marketing strategies.

The best part? With auto-refresh, your segment data stays current without manual exports or updates.

This workflow saves time, reduces errors, and ensures everyone on your team has access to the latest customer segment information.

Try Coefficient todayReady to transform how you work with your Shopify customer segments?and start making smarter, data-driven decisions for your e-commerce business.