How to Import Shopify Marketing Activities Data into Google Sheets

Tracking your Shopify marketing campaigns is crucial for e-commerce success. But jumping between platforms to analyze data wastes time and leads to outdated insights.

Importing your Marketing Activities data directly into Google Sheets gives you a central hub for campaign analysis and reporting.

Step-by-step guide to importing Shopify Marketing Activities

Step 1: Install Coefficient and connect to Shopify

First, you’ll need to install the Coefficient add-on and connect it to your Shopify account:

• Open Google Sheets
• Click Extensions > Add-ons > Get add-ons
• Search for “Coefficient” and install it from Google Workspace Marketplace
• Once installed, open the Coefficient sidebar by clicking Extensions > Coefficient > Launch
• Click “Import Data” to begin

Step 2: Select Shopify as your data source

Now you’ll connect to Shopify and select the Marketing Activities object:

• In the Coefficient sidebar, find and click on “Shopify” under the Ecommerce category
• Log in to your Shopify account when prompted
• Select “Import from Objects” (not Reports)
• Scroll through the list of available objects and select “Marketing Activities”

Step 3: Configure and import your data

Now you can customize what data you want to import:

• Choose which fields you want to include (campaign name, status, budget, etc.)
• Apply any filters to narrow down the data (e.g., only active campaigns)
• Select where in your spreadsheet you want the data to appear
• Click “Import” to bring the data into your Google Sheet

Step 4: Set up auto-refresh (optional)

Keep your marketing data fresh with automatic updates:

• Click on the imported data range in your sheet
• Open the Coefficient sidebar and click “Refresh”
• Select “Schedule Refresh” to set up automatic updates
• Choose your preferred frequency (hourly, daily, weekly)
• Optionally, set up Slack or email notifications for important changes

With auto-refresh enabled, your Shopify marketing data will always be current. No more manual exports or outdated reports.

What can you do with Shopify Marketing Activities data?

Once your data is in Google Sheets, you can:

• Create custom marketing dashboards that update automatically
• Calculate ROI across different marketing channels
• Compare campaign performance over time
• Share live reports with stakeholders via Google Sheets’ collaboration features
• Combine marketing data with other business metrics for comprehensive analysis

Take control of your Shopify marketing data

Importing your Shopify Marketing Activities into Google Sheets with Coefficient transforms how you track and optimize your e-commerce marketing efforts. You’ll save hours of manual work while gaining deeper insights into what’s working.

The live connection ensures your data is always current, eliminating the frustration of working with outdated exports. Plus, with Google Sheets as your analysis hub, you can easily share insights with your team and stakeholders.

Marketing teams that make this switch typically report spending 60% less time on reporting and 40% more time on strategy and optimization. That’s the power of having your Shopify marketing data at your fingertips.

The best part? Setting up this connection takes just minutes, not days or weeks of development work. Your marketing data workflow can be transformed today.

Try Coefficient nowReady to streamline your Shopify marketing analysis?and see how easy it is to bring your marketing data into Google Sheets.