Tracking your Shopify marketing activities in Excel gives you deeper insights into campaign performance. But manual exports waste time and lead to stale data.
Let’s fix that.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store
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Step 2:
Connect your Shopify account
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Step 3:
Select Import from Objects and choose Marketing Activities
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Step 4:
Configure any filters and import the data
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Step 5:
Set up auto-refresh to keep your data current
Step-by-step guide to importing Shopify Marketing Activities
Step 1: Install Coefficient and connect to Shopify
First, you’ll need to install the Coefficient add-in and connect it to your Shopify account:
- Open Excel
- Go to the Insert tab
- Click Get Add-ins
- Search for “Coefficient” and install it
- Once installed, click the Coefficient icon in your ribbon
- In the sidebar that appears, click “Import Data”

Step 2: Select Shopify as your data source
Now, let’s connect to Shopify and select Marketing Activities:
- In the Import Data menu, find and select “Shopify” under the Ecommerce category
- Log in with your Shopify credentials when prompted
- Select “Import from Objects” (not Reports)
- Scroll through the list of available objects and select “Marketing Activities”

Step 3: Configure and import your data
Now you can customize what data you want to import:
- Choose which fields you want to include (e.g., ID, type, status, budget, budget type)
- Apply any filters if you only want specific marketing activities
- Select your destination in the spreadsheet
- Click “Import” to bring your Marketing Activities data into Excel
Step 4: Set up auto-refresh (optional)
Keep your data fresh without manual updates:
- Click on any cell in your imported data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” to set up automatic updates
- Choose your preferred frequency (hourly, daily, weekly)
- Confirm your settings

Your Shopify Marketing Activities data will now update automatically based on your schedule. No more manual exports!
Available Shopify Data in Coefficient
Reports
- Campaign Reports
- Engagement Metrics
- Domain Performance
- Location Performance
- Survey Reports
Objects
- Automatic Discount Nodes
- Automatic Discount Saved Searches
- Code Discount Nodes
- Code Discount Saved Searches
- Collection Saved Searches
- Collections
- Customers
- Deletion Events
- Delivery Profiles
- Discount Redeem Code Saved Searches
- Draft Order Saved Searches
- Draft Orders
Take control of your Shopify marketing data
Importing Shopify Marketing Activities data into Excel doesn’t have to be a manual chore. With Coefficient, you can create a live connection that keeps your data fresh and ready for analysis.
This approach eliminates the tedious export-import cycle and ensures you’re always working with current information. Your marketing team can focus on analyzing performance rather than updating spreadsheets.
The ability to schedule automatic refreshes means your reports and dashboards will always reflect the latest marketing activities in your Shopify store. And with Excel’s powerful analysis tools at your disposal, you can uncover insights that might otherwise remain hidden.
Whether you’re tracking campaign performance, budget allocation, or marketing ROI, having your Shopify data in Excel gives you the flexibility to create custom reports tailored to your specific needs.
Try CoefficientReady to streamline your Shopify marketing analysis?today and transform how you work with your e-commerce data.
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