How to Import Ad Metrics from Quora Ads into Excel

Analyzing individual ad performance in Quora Ads is critical for optimizing creative content and messaging. Manual exports create extra work and lead to analysis based on outdated information.

Coefficient creates a direct connection between your Quora Ads creative performance data and Excel, ensuring your analysis is always based on current metrics.

Step-by-Step Guide to Importing Quora Ads Ad Metrics

Step 1: Install and Connect Coefficient

Begin by installing Coefficient in your Excel environment:

1. Open Excel on your computer
2. Navigate to the Insert tab in the ribbon
3. Click Get Add-ins
4. Search for “Coefficient” and click Add
5. After installation, click the Coefficient icon to launch the sidebar
6. Select “Import Data” to start connecting your data sources

Step 2: Import Ad Metrics from Quora Ads

Now, connect to Quora Ads and select the ad performance data to import:

1. In the Coefficient sidebar, click “Import from”
2. Select “Marketing” from the categories
3. Choose “Quora Ads” from the marketing connectors list
4. Log in to your Quora Ads account when prompted
5. Under “Objects,” select “Ad Metrics”
6. Choose the time period and specific metrics you want to analyze
7. Select where in your spreadsheet to import the data
8. Click “Import” to bring the ad performance data into Excel

Step 3: Set Up Auto-Refresh (Optional)

Keep your ad performance data current with automatic refreshes:

1. In the Coefficient sidebar, find your imported ad metrics data
2. Click the “…” menu and select “Configure refresh”
3. Choose your preferred frequency (hourly, daily, or weekly)
4. Set specific times for the data to refresh
5. Click “Save” to activate the automatic updates

Maximizing Ad Creative Insights with Excel

With your Quora Ads ad metrics in Excel, you can perform sophisticated analysis:

• Compare performance across different ad creatives and messages
• Identify which ads deliver the highest CTR, conversion rates, and ROI
• Track performance trends over time with customized visualizations
• Build A/B testing frameworks to optimize ad content
• Create dynamic dashboards that update automatically with fresh data