How to Import Catalog Items Data from Klaviyo into Excel

using Coefficient excel Add-in (500k+ users)

Learn how to import Klaviyo Catalog Items data into Excel using Coefficient for better product performance analysis, inventory insights, and marketing effectiveness tracking.

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Importing your Klaviyo Catalog Items data into Excel enables deeper analysis of product performance, featured items, and purchase patterns beyond what Klaviyo’s standard reporting provides.

With Coefficient, you can create a live connection that keeps your product catalog data current in Excel without manual exports, helping you optimize your product marketing and recommendations.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store

  • Step 2:

    Connect to your Klaviyo account

  • Step 3:

    Select and import Catalog Items data

  • Step 4:

    Set up auto-refresh to keep data current

Step-by-Step Guide to Importing Klaviyo Catalog Items into Excel

Step 1: Install Coefficient in Excel

First, add the Coefficient add-in to Excel:

  1. Open Excel
  2. Click on the “Insert” tab in the ribbon
  3. Select “Get Add-ins”
  4. Search for “Coefficient” in the Office Add-ins store
  5. Click “Add” to install the Coefficient add-in
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Connect to Klaviyo and Import Catalog Items Data

After installing Coefficient, follow these steps to import your Catalog Items data:

  1. Open the Coefficient sidebar in Excel
  2. Click “Import” to see available data sources
  3. Select “Klaviyo” from the marketing connectors list
  4. Log in with your Klaviyo credentials when prompted
  5. From the object list, select “Catalog Items”
  6. Choose which product fields you want to import (e.g., SKU, title, price, description)
  7. Apply any filters if needed (e.g., product category, price range)
  8. Click “Import” to bring the data into your spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

To ensure your Catalog Items data remains up-to-date:

  1. Select your imported Catalog Items data in Excel
  2. In the Coefficient sidebar, click “Refresh”
  3. Choose “Set up auto-refresh”
  4. Select your preferred refresh schedule (hourly, daily, or weekly)
  5. Configure any notification settings
  6. Click “Save” to enable automatic updates
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Klaviyo Data

Available Objects

  • Profiles
  • List Profiles
  • Segment Profiles
  • Campaign Tags
  • Campaigns
  • Catalog Items
  • Catalog Categories
  • Lists
  • Segments

Frequently Asked Questions

  • How to get Catalog Items from Klaviyo?

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    In Klaviyo’s dashboard, you can view your product catalog, but exporting comprehensive product data can be challenging, especially if you want to analyze it alongside other marketing metrics.With Coefficient, you can import your Catalog Items data directly into Excel with a live connection that automatically updates when products are added, removed, or modified in your Klaviyo catalog.

  • How do I get a list of Catalog Items in Klaviyo?

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    Within Klaviyo’s interface, navigate to the Catalog section to view your products. This approach is limited to Klaviyo’s standard views and doesn’t allow for advanced product analysis.By using Coefficient to import your Catalog Items data into Excel, you gain more flexibility to analyze product performance, track featured products across campaigns, and identify relationships between product attributes and customer engagement.

  • How to automate importing Klaviyo Catalog Items to Excel daily?

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    Without specialized tools, you would need to manually export and import product data each day, which is time-consuming and inefficient, especially for large catalogs that update frequently.Coefficient’s auto-refresh feature handles this automatically by scheduling daily updates to your catalog items data, ensuring your Excel reports always reflect your current product lineup and associated metrics.

  • How do I download Catalog Items data from Klaviyo?

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    In Klaviyo, exporting your entire product catalog with all associated attributes and metrics isn’t straightforward through their standard export functions.Coefficient streamlines this by creating a direct connection between Klaviyo and Excel, allowing you to import and refresh your catalog items data with just a few clicks, maintaining a live view of your product inventory for marketing analysis.

  • How to send email alerts about Catalog Items data from Klaviyo?

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    Klaviyo doesn’t offer comprehensive alerting based on product catalog changes or performance metrics that would help marketing teams optimize their product promotion strategies.With Coefficient, you can set up data-driven alerts that notify you and your team about important product trends, such as high-performing items, significant price changes, or when certain products are frequently featured in successful campaigns.

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