How to Connect Klaviyo to Google Sheets

Last Modified: June 4, 2024 - 4 min read

Hannah Recker
Connect Klaviyo to Google Sheets

Klaviyo is a powerful email and SMS marketing platform that helps businesses create targeted campaigns, automate their marketing efforts, and grow their revenue.

By connecting Klaviyo to Google Sheets using Coefficient, you can easily import your campaign data, lists, segments, and profiles into a spreadsheet for further analysis and reporting.

This tutorial will guide you through the process of setting up the integration and fetching your Klaviyo data into Google Sheets.

Advantages of Using Google Sheets to Analyze Klaviyo Data

  • Centralized marketing data: Consolidate your Klaviyo campaign data, lists, segments, and profiles in one place, making it easier to access and analyze your marketing information.
  • Customizable reporting: Create custom reports and dashboards in Google Sheets to gain insights into your marketing performance and audience behavior.
  • Collaborative analysis: Share your Klaviyo data with team members and collaborate on marketing analysis and decision-making in real-time.

How to Install Coefficient in Google Sheets

Before we get started, you’ll need to install Coefficient in Google Sheets. Follow these simple steps to get started:

Navigate to the top menu and click ‘Extensions’ > Add-ons > Get add-ons.

find klaviyo connector for google sheets

This will launch Google Workspace Marketplace.

Type “Coefficient” in the search bar. Select the first app that appears.

install klaviyo connector for google sheets coefficient

Grant Coefficient access your Google Account by clicking ‘Allow,’ when prompted.

authorize coefficient to pull klaviyo data into google sheets

Coefficient will appear in the extension menu of Google Sheets.  

Navigate to the app and click ‘Launch.’

launch coefficient klaviyo connector for google sheets

Coefficient will open on the right-hand side of your spreadsheet.

see coefficient google sheets sidebar open then select to import from klaviyo

Step-by-Step Tutorial: Connecting Klaviyo to Google Sheets

With Coefficient installed, you’re now ready to import your Klaviyo data into Google Sheets. Let’s walk through the process step by step:

Step 1. Add Klaviyo as a data source in Coefficient 

In the Coefficient sidebar, click on “Add a Data Source.” Select “Klaviyo” from the list of available data sources.

connect klaviyo to google sheets

Follow the prompts to continue.

Step 2. Import your Klaviyo campaign data 

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Select either “Email Campaigns” or “SMS Campaigns” from the available options.

export klaviyo campaign data into google sheets

Configure the fields you want to include in the import, such as the campaign name, creation date, status, and audience.

select klaviyo data to pull into google sheets

Click “Import” to fetch the selected campaign data into your Google Sheets spreadsheet.

import klaviyo data into google sheets

Step 3: Set up automatic data refreshes

To ensure your Klaviyo data stays up to date, set up a refresh schedule by selecting a frequency (e.g., daily at 9 AM) in the Coefficient sidebar.

auto refresh klaviyo data in google sheets

Use Cases for Analyzing Klaviyo Data in Google Sheets

  • Effortlessly retrieve your campaign data to see which campaigns have been sent, which are scheduled, and the lists they were sent to, all in one convenient location.
  • Create alerts to flag specific metrics and send notifications when unusual trends are detected, such as a sudden drop in open rates.
  • Retrieve all your list IDs to correlate with campaigns, and delve into list profiles to see everyone a campaign was sent to.
  • Get a comprehensive list of campaign tags and group campaigns by tags to analyze the performance of similar campaigns (e.g., “holiday promotions,” “product launches”) and identify which types resonate best with audiences.
  • Dive into events to gain valuable insights into your audience’s interactions, correlate user events with the lists they’re in, and identify which campaigns are most effective.

Tips and Tricks for Analyzing Live Klaviyo Data in Google Sheets

  • Use Google Sheets’ built-in functions and formulas to analyze your Klaviyo data, such as calculating open rates, click-through rates, or conversion rates.
  • Combine data from multiple Klaviyo endpoints to create comprehensive marketing reports and dashboards.
  • Leverage Google Sheets’ sharing and collaboration features to work with your team on Klaviyo data analysis in real-time.
  • Set up scheduled data refreshes in Coefficient to ensure your Klaviyo data in Google Sheets is always up to date.

Connect Klaviyo to Google Sheets in Seconds with Coefficient

Connecting Klaviyo to Google Sheets using Coefficient streamlines the process of importing and analyzing your marketing data.

By following this tutorial, you can easily fetch your Klaviyo campaign data, lists, segments, and profiles into a Google Sheets spreadsheet and take advantage of the powerful analysis tools available in Google Sheets to gain valuable insights into your marketing performance and audience behavior.

Start using Coefficient today to supercharge your Klaviyo data analysis workflow.

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Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 350,000 professionals worldwide.

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Hannah Recker Growth Marketer
Hannah Recker was a data-driven growth marketer before partying in the data became a thing. In her 12 years experience, she's become fascinated with the way data enablement amongst teams can truly make or break a business. This fascination drove her to taking a deep dive into the data industry over the past 4 years in her work at StreamSets and Coefficient.
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