Importing your Klaviyo Campaign Tags data into Excel enables deeper analysis of campaign categories, performance by tag, and thematic trends beyond what Klaviyo’s native reporting provides.
With Coefficient, you can create a live connection that keeps your campaign tag data current in Excel without manual exports, helping you identify which types of campaigns deliver the best results.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store
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Step 2:
Connect to your Klaviyo account
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Step 3:
Select and import Campaign Tags data
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Step 4:
Set up auto-refresh to keep data current
Step-by-Step Guide to Importing Klaviyo Campaign Tags into Excel
Step 1: Install Coefficient in Excel
First, add the Coefficient add-in to Excel:
- Open Excel
- Click on the “Insert” tab in the ribbon
- Select “Get Add-ins”
- Search for “Coefficient” in the Office Add-ins store
- Click “Add” to install the Coefficient add-in

Step 2: Connect to Klaviyo and Import Campaign Tags Data
After installing Coefficient, follow these steps to import your Campaign Tags data:
- Open the Coefficient sidebar in Excel
- Click “Import” to see available data sources
- Select “Klaviyo” from the marketing connectors list
- Log in with your Klaviyo credentials when prompted
- From the object list, select “Campaign Tags”
- Choose which tag fields you want to import (e.g., tag name, associated campaigns)
- Apply any filters if needed
- Click “Import” to bring the data into your spreadsheet

Step 3: Set Up Auto-Refresh (Optional)
To ensure your Campaign Tags data remains up-to-date:
- Select your imported Campaign Tags data in Excel
- In the Coefficient sidebar, click “Refresh”
- Choose “Set up auto-refresh”
- Select your preferred refresh schedule (hourly, daily, or weekly)
- Configure any notification settings
- Click “Save” to enable automatic updates

Available Klaviyo Data
Available Objects
- Profiles
- List Profiles
- Segment Profiles
- Campaign Tags
- Campaigns
- Catalog Items
- Catalog Categories
- Lists
- Segments
Frequently Asked Questions
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