How to Import Campaign Data from Google Ads into Excel

Importing your Google Ads Campaign data into Excel enables deeper analysis of campaign performance, budget allocation, and conversion metrics beyond what Google Ads’ standard reporting provides.

With Coefficient, you can create a live connection that keeps your campaign data current in Excel without manual exports, helping you optimize your paid search strategy with more comprehensive insights.

Step-by-Step Guide to Importing Google Ads Campaign into Excel

Step 1: Install Coefficient in Excel

First, add the Coefficient add-in to Excel:

1. Open Excel
2. Click on the “Insert” tab in the ribbon
3. Select “Get Add-ins”
4. Search for “Coefficient” in the Office Add-ins store
5. Click “Add” to install the Coefficient add-in

Step 2: Connect to Google Ads and Import Campaign Data

After installing Coefficient, follow these steps to import your Campaign data:

1. Open the Coefficient sidebar in Excel
2. Click “Import” to see available data sources
3. Select “Google Ads” from the marketing connectors list
4. Log in with your Google Ads credentials when prompted
5. From the object list, select “Campaign”
6. Choose which campaign metrics you want to import (e.g., impressions, clicks, CTR, cost, conversions)
7. Apply any filters if needed (e.g., date range, campaign status)
8. Click “Import” to bring the data into your spreadsheet

Step 3: Set Up Auto-Refresh (Optional)

To ensure your Campaign data remains up-to-date:

1. Select your imported Campaign data in Excel
2. In the Coefficient sidebar, click “Refresh”
3. Choose “Set up auto-refresh”
4. Select your preferred refresh schedule (hourly, daily, or weekly)
5. Configure any notification settings
6. Click “Save” to enable automatic updates