Importing your Google Ads Landing Page View data into Excel enables deeper analysis of destination page performance, conversion path efficiency, and user experience metrics beyond what Google Ads’ standard reporting provides.
With Coefficient, you can create a live connection that keeps your landing page data current in Excel without manual exports, helping you optimize the critical final step in your paid search funnel.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store
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Step 2:
Connect to your Google Ads account
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Step 3:
Select and import Landing Page View data
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Step 4:
Set up auto-refresh to keep data current
Step-by-Step Guide to Importing Google Ads Landing Page View into Excel
Step 1: Install Coefficient in Excel
First, add the Coefficient add-in to Excel:
- Open Excel
- Click on the “Insert” tab in the ribbon
- Select “Get Add-ins”
- Search for “Coefficient” in the Office Add-ins store
- Click “Add” to install the Coefficient add-in

Step 2: Connect to Google Ads and Import Landing Page View Data
After installing Coefficient, follow these steps to import your Landing Page View data:
- Open the Coefficient sidebar in Excel
- Click “Import” to see available data sources
- Select “Google Ads” from the marketing connectors list
- Log in with your Google Ads credentials when prompted
- From the object list, select “Landing Page View”
- Choose which landing page metrics you want to import (e.g., clicks, bounce rate, conversion rate, average session duration)
- Apply any filters if needed (e.g., date range, campaign, performance thresholds)
- Click “Import” to bring the data into your spreadsheet

Step 3: Set Up Auto-Refresh (Optional)
To ensure your Landing Page View data remains up-to-date:
- Select your imported Landing Page View data in Excel
- In the Coefficient sidebar, click “Refresh”
- Choose “Set up auto-refresh”
- Select your preferred refresh schedule (hourly, daily, or weekly)
- Configure any notification settings
- Click “Save” to enable automatic updates

Available Google Ads Data
Available Objects
- Campaign
- Ad Group
- Conversion Action
- Keyword View
- Landing Page View
Frequently Asked Questions
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