How to Import Ad Group Data from Google Ads into Excel

Importing your Google Ads Ad Group data into Excel enables deeper analysis of ad set performance, audience targeting effectiveness, and granular conversion metrics beyond what Google Ads’ standard reporting provides.

With Coefficient, you can establish a live connection that keeps your ad group data current in Excel without manual exports, helping you identify which audiences and messaging deliver the best results.

Step-by-Step Guide to Importing Google Ads Ad Group into Excel

Step 1: Install Coefficient in Excel

First, add the Coefficient add-in to Excel:

1. Open Excel
2. Click on the “Insert” tab in the ribbon
3. Select “Get Add-ins”
4. Search for “Coefficient” in the Office Add-ins store
5. Click “Add” to install the Coefficient add-in

Step 2: Connect to Google Ads and Import Ad Group Data

After installing Coefficient, follow these steps to import your Ad Group data:

1. Open the Coefficient sidebar in Excel
2. Click “Import” to see available data sources
3. Select “Google Ads” from the marketing connectors list
4. Log in with your Google Ads credentials when prompted
5. From the object list, select “Ad Group”
6. Choose which ad group metrics you want to import (e.g., impressions, clicks, CTR, CPC, conversions)
7. Apply any filters if needed (e.g., date range, campaign, status)
8. Click “Import” to bring the data into your spreadsheet

Step 3: Set Up Auto-Refresh (Optional)

To ensure your Ad Group data remains up-to-date:

1. Select your imported Ad Group data in Excel
2. In the Coefficient sidebar, click “Refresh”
3. Choose “Set up auto-refresh”
4. Select your preferred refresh schedule (hourly, daily, or weekly)
5. Configure any notification settings
6. Click “Save” to enable automatic updates