How to Import Audience Webhooks Data from Mailchimp into Excel

using Coefficient excel Add-in (500k+ users)

Learn how to import your Mailchimp Audience Webhooks into Excel using Coefficient for real-time event tracking.

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Importing Mailchimp Audience Webhooks into Excel lets you monitor subscriber events like subscribes and unsubscribes in real time. This guide shows how to connect Coefficient and load webhook data.

TLDR

  • Step 1:

    Install Coefficient and authenticate Mailchimp in Excel.

  • Step 2:

    Import “Audience Webhooks” via “Import from Objects.”

  • Step 3:

    Optionally schedule auto-refresh for live event updates.

Step 1: Installation and Connection

In Excel, click Insert › Get Add-ins › search “Coefficient” › Install. Launch the sidebar and sign in to Mailchimp.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Audience Webhooks Data

Select “Import from Objects,” choose “Audience Webhooks,” then click “Import.” Webhook event records will fill the sheet.

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Step 3: (Optional) Set Up Auto-Refresh

Click “Refresh” › “Schedule” in Coefficient. Pick your cadence—Coefficient keeps webhook events up to date automatically.

Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Mailchimp Objects

  • Audience
  • Campaigns
  • Audience Activity
  • Audience Growth History
  • Audience Locations
  • Audience Segments
  • List of Audiences
  • Conversations
  • Contact List
  • Reports
  • Audience Clients
  • Audience Interest Categories
  • Audience Webhooks
  • Automations
  • Connected Sites

Frequently Asked Questions

  • How to get Audience Webhooks from Mailchimp?

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    Use Coefficient’s “Import from Objects,” select “Audience Webhooks,” and click “Import” to fetch event data.

  • Which webhook events are available?

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    Subscribe, unsubscribe, profile updates, and more. Coefficient loads all supported webhook events.

  • How to filter webhook events?

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    Apply filters in the import dialog (e.g., event type). Coefficient applies filters before loading.

  • How to automate importing webhook events hourly?

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    Go to “Refresh” › “Schedule,” choose hourly. Coefficient will fetch new events every hour.

  • How to get alerts on new webhook events?

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    Create a Coefficient automation that emails you when each Audience Webhooks import completes.

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