Importing Mailchimp Audience Webhooks into Excel lets you monitor subscriber events like subscribes and unsubscribes in real time. This guide shows how to connect Coefficient and load webhook data.
TLDR
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Step 1:
Install Coefficient and authenticate Mailchimp in Excel.
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Step 2:
Import “Audience Webhooks” via “Import from Objects.”
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Step 3:
Optionally schedule auto-refresh for live event updates.
Step 1: Installation and Connection
In Excel, click Insert › Get Add-ins › search “Coefficient” › Install. Launch the sidebar and sign in to Mailchimp.

Step 2: Import Audience Webhooks Data
Select “Import from Objects,” choose “Audience Webhooks,” then click “Import.” Webhook event records will fill the sheet.

Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in Coefficient. Pick your cadence—Coefficient keeps webhook events up to date automatically.

Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
Frequently Asked Questions
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