)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotNo,workflows cannot directly detect new rows added to Google Sheets because HubSpot lacks native live connection capabilities to external spreadsheets. But there’s an effective workaround that creates the same result.
Here’s how to set up automated workflow triggers that activate when new Google Sheets entries are added to your CRM.
Create workflow triggers for new Google Sheets rows using Coefficient
Coefficientserves as the integration bridge that makes this automation possible. It automatically converts new Google Sheets rows into HubSpot contacts, which then trigger your existing workflow automation sequences.
How to make it work
Step 1. Set up scheduled exports to create HubSpot contacts automatically.
Configure Coefficient’s scheduled export to INSERT new Google Sheets rows as HubSpot contacts. Set this to run hourly for near real-time processing, or adjust the frequency based on your workflow timing needs.
Step 2. Use conditional exports to only sync new entries.
Add a timestamp or status column to your Google Sheets. Set up conditional export logic to only sync rows where the timestamp is recent or the status equals “new.” This prevents duplicate processing of existing data.
Step 3. Create HubSpot enrollment workflows with contact creation triggers.
Build your HubSpot workflows using “Contact is created” as the enrollment trigger, or set triggers based on specific contact properties that get populated from your Google Sheets data. These workflows will activate immediately when new contacts enter your CRM.
Step 4. Enable append functionality for continuous processing.
Turn on Coefficient’s “Append New Data” feature to ensure new rows are continuously added without overwriting existing data. This creates an ongoing pipeline where fresh Google Sheets entries become workflow-ready contacts.
Automate your workflow triggers today
Start buildingThis approach creates a seamless pipeline where new Google Sheets entries become HubSpot contacts within hours, immediately entering your automated workflow sequences.your automated workflow trigger system with Coefficient.
