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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s prospecting workspace requires contact creation to function. You can’t use sequences, track activities, or manage outreach without first creating contact records, which forces BDRs to pollute their database with unqualified prospects.
The solution is a hybrid approach that maintains organized outreach benefits without database pollution by managing cold outreach externally and only promoting engaged prospects to HubSpot.
Create an external prospecting workspace using Coefficient
Coefficient enables a comprehensive prospecting dashboard in Google Sheets with all the organizational benefits of HubSpot’s workspace, but without requiring contact creation for cold outreach management.
How to make it work
Step 1. Build your external prospecting dashboard.
Create a comprehensive prospecting workspace in Google Sheets with separate tabs for different outreach campaigns, prospect research, and activity tracking. Include columns for email templates, send dates, response tracking, and next actions. This gives you all the organization of HubSpot’s workspace without the contact creation requirement.
Step 2. Import existing HubSpot data to avoid duplicates.
Use Coefficient to import qualified HubSpot contacts and cross-reference new prospects against existing relationships. This prevents duplicate outreach and identifies warm connections you might have missed. Set up filtering to exclude prospects who are already in your CRM.
Step 3. Track outreach sequences and engagement externally.
Manage all cold outreach activities in your Sheets workspace with sequence tracking, email opens, responses, and engagement metrics. Build automated timestamp tracking and conditional formatting to highlight high-priority prospects based on engagement scores. Only export prospects to HubSpot after they demonstrate genuine interest.
Step 4. Set up automated promotion of qualified prospects.
Use Coefficient’s scheduled exports to automatically promote qualified prospects to HubSpot sequences when they reply, book meetings, or meet engagement thresholds. Map complete activity history to HubSpot custom properties to maintain continuity when prospects transition to full contact status.
Get workspace benefits without database pollution
This approach gives you all the organizational benefits and tracking capabilities of HubSpot’s prospecting workspace while maintaining strict database hygiene. You can manage complex sequences and measure BDR performance without creating thousands of unqualified contacts that inflate your database and affect pricing. Build your external prospecting workspace today.
