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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s native reporting can’t track keyword-level attribution through to closed deals because it lacks the granular Google Ads data integration needed for keyword-to-revenue tracking.
Here’s how to build comprehensive keyword attribution reports that show exactly which keywords drive revenue and enable precise bid optimization based on actual deal outcomes.
Track keyword-to-revenue attribution using Coefficient
HubSpotCoefficientattribution reports lack keyword granularity and can’t import Google Ads performance metrics.bridges this gap by combining Google Ads keyword data with your deal pipeline information for complete attribution visibility.
You’ll get revenue by keyword, keyword ROI calculations, and conversion path analysis that shows which keywords consistently lead to closed deals.
How to make it work
Step 1. Set up your data foundation.
HubSpotEnsure Google Ads passes keyword data via ValueTrack parameters in your URLs. Create acustom property called “Original Keyword” on contacts and deals. Use hidden form fields to capture the {keyword} parameter from your landing page URLs.
Step 2. Import Google Ads keyword data.
Connect Google Ads in Coefficient and import the Keywords report with Keyword, Campaign, Ad Group, Cost, Clicks, and Conversions. Filter for campaigns that are tagged in HubSpot and schedule hourly refresh for real-time data.
Step 3. Import HubSpot deal data.
Pull Deals with Deal Name, Amount, Stage, Close Date, and the contact’s Original Keyword property. Include associated contact properties for keyword matching and filter for relevant pipeline stages and date ranges.
Step 4. Create attribution matching.
Use VLOOKUP formulas to match keywords: =VLOOKUP(HubSpot_Keyword, GoogleAds_Data, Cost_Column, FALSE). Calculate revenue by keyword with =SUMIF(Keyword_Column, Keyword, Deal_Amount) to see total revenue generated per keyword.
Step 5. Build your keyword performance dashboard.
Create pivot tables showing total revenue per keyword, keyword ROI calculations using (Keyword Revenue – Keyword Cost) / Keyword Cost, and conversion path analysis showing keywords by deal stage progression. Add keyword quality scores using Revenue per click by keyword.
Step 6. Set up automation and alerts.
Configure alerts for high-performing keywords with ROI above 300%. Create automated bid adjustment recommendations and schedule weekly keyword performance emails to stakeholders. Use Coefficient’s export feature to push keyword revenue data back to HubSpot.
Optimize bids with keyword-level revenue data
Start buildingThis approach provides granular keyword-to-revenue visibility that’s impossible in HubSpot alone, enabling precise bid optimization based on actual revenue impact.your keyword attribution reports today.
