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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot contact lists can only sort by one column at a time, which creates significant challenges when you need hierarchical data organization. You can’t combine custom property sorts with standard field sorts or create persistent multi-level arrangements.
Here’s how to overcome these limitations while keeping your contact data connected to HubSpot in HubSpot .
Break through single-column sorting restrictions using Coefficient
Coefficient addresses HubSpot’s sorting limitations by importing your contacts into spreadsheets where you can apply unlimited sort levels. Your configurations persist even as data refreshes from HubSpot automatically.
How to make it work
Step 1. Import HubSpot contacts for unlimited sorting.
Connect Coefficient to HubSpot and import contacts with all the fields you need. Unlike HubSpot’s single-column restriction, spreadsheets handle true multi-column sorting with as many levels as you want.
Step 2. Create persistent sort configurations.
Set up your multi-level sort order: company name, then surname, then any additional criteria. Your spreadsheet maintains these sort preferences even as data refreshes from HubSpot, something native HubSpot views can’t do.
Step 3. Build custom sort formulas for complex logic.
Create calculated fields that combine multiple properties for advanced sorting. For example, concatenate company and surname for unified sorting, or apply weighted scoring for priority-based organization using conditional logic.
Step 4. Set up bi-directional data flow.
After organizing contacts in your preferred sort order, use Coefficient’s export actions to update contact properties in HubSpot, add contacts to specific lists based on sort position, or manage associations based on your sorted groupings.
Turn sorting limitations into advantages
This approach transforms HubSpot’s single-column restriction into a powerful multi-level organization system that works both ways with your CRM. Start organizing your contacts exactly how you need them.
