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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot attribution reports are among the most complex data sets to visualize in Google Data Studio. Supermetrics charges premium prices for attribution data, but you can build more flexible attribution analysis without recurring subscription fees.
Here’s how to access attribution data, transform it for analysis, and create custom attribution models that go beyond HubSpot’s native capabilities.
Build comprehensive attribution reports with custom models using Coefficient
CoefficientHubSpotprovides an excellent alternative to Supermetrics forattribution analysis. You get complete control over attribution logic, the ability to create custom attribution models, and can combine multiple data sources easily while eliminating ongoing costs.
How to make it work
Step 1. Import comprehensive attribution data from multiple objects.
Pull contact and deal data with attribution properties including first touch, last touch, and multi-touch attribution fields. Include source, medium, campaign information, and custom attribution properties. Import engagement data for touchpoint analysis and add campaign and content data for complete attribution tracking.
Step 2. Build custom attribution logic in Google Sheets.
Use VLOOKUP/INDEX-MATCH functions to connect touchpoints across the customer journey. Create pivot tables for channel performance analysis and calculate conversion rates by source. Develop custom attribution formulas that go beyond HubSpot’s standard models, including weighted attribution and time-decay models.
Step 3. Transform data for advanced attribution analysis.
Create attribution paths in spreadsheet format and calculate attribution credit across multiple touchpoints. Build custom attribution models using formulas and aggregate attribution data by channel, campaign, or time period. Use Coefficient’s Snapshots feature to track attribution changes over time.
Step 4. Connect to Data Studio for interactive visualization.
Link your attribution tables to Google Data Studio and create funnel visualizations by channel. Build ROI dashboards with attribution data and design interactive reports for stakeholder analysis. Use the spreadsheet layer to combine attribution data with other marketing and sales metrics.
Build superior attribution analysis today
Start buildingThis approach provides more flexibility than Supermetrics while eliminating ongoing costs. The spreadsheet layer allows for sophisticated attribution modeling that goes beyond HubSpot’s native capabilities, enabling advanced marketing analytics in Google Data Studio.your custom attribution reports today.
