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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
CoefficientHubSpot’sprovides sophisticated association handling that preservescomplex relationship data when syncing to Google Sheets, addressing the critical limitation of basic exports that lose relationship context.
Here’s how association data is displayed and managed to maintain business context in your spreadsheet analysis.
Preserve HubSpot relationship data with flexible association display
Association display options include Primary Association for main related records, Comma Separated for all associated records in one cell, and Row Expanded that creates separate rows for each association while duplicating main record data.
How to make it work
Step 1. Choose your association display method during import setup.
Select Primary Association to show only the main related record (like primary company for a contact), Comma Separated to list all associations in one cell, or Row Expanded for detailed analysis of each relationship.
Step 2. Understand how object IDs and relationship types are preserved.
Associated record IDs are included for reference and potential re-linking, different association types (primary, secondary) are distinguished, and bidirectional sync capabilities allow association data to be imported and exported back to HubSpot.
Step 3. Implement association analysis for your use case.
Use Row Expanded for contact-to-deal associations to analyze all deals per contact, Comma Separated for company-to-contact lists to see all employees, or Primary Association for simplified reporting with main relationships only.
Step 4. Manage associations through export actions.
Add new relationships between imported objects, remove existing associations through export actions, or filter imports to show only records with specific relationship types.
Step 5. Handle complex association scenarios.
For multi-level associations (A→B→C relationships), set up multiple imports to capture the full relationship chain. Very large association lists may require Row Expanded display to avoid Google Sheets cell character limits.
Maintain critical business relationships in your analysis
PreserveThis association handling capability makes Coefficient superior to basic CSV exports that flatten relational data and lose critical business context.your HubSpot associations with Coefficient today.
