)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
While HubSpot offers API endpoints like /crm/v3/objects/deals and /crm/v3/objects/contacts for direct integration, there’s a simpler path that bypasses API complexity entirely.
You’ll learn how to connect HubSpot revenue data to Looker Studio without managing authentication tokens, handling pagination, or writing custom connector code.
Connect HubSpot to Looker Studio through Google Sheets using Coefficient
CoefficientHubSpoteliminates the need for direct API connections by creating a streamlined data pipeline. Instead of wrestling withAPI endpoints, you import CRM data directly into Google Sheets, then connect those sheets to Looker Studio as a native data source.
This approach solves three major API headaches: rate limiting that throttles connections, complex authentication management, and the need to handle pagination for large datasets. You get real-time data freshness without the technical overhead.
How to make it work
Step 1. Import HubSpot revenue data to Google Sheets.
Open Coefficient in Google Sheets and select HubSpot from the Connected Sources menu. Choose your deal object and select all relevant properties including amount, stage, close date, and associated contacts. Apply filters to focus on specific pipelines or date ranges for your revenue reporting needs.
Step 2. Set up automatic data refreshes.
Configure scheduled imports to run hourly or daily depending on your reporting requirements. This keeps your revenue data current without manual intervention and bypasses HubSpot’s API rate limits that can disrupt direct connections.
Step 3. Connect Google Sheets to Looker Studio.
In Looker Studio, add Google Sheets as a data source and select your HubSpot data sheet. The connection is instant since Google Sheets is a native Looker Studio connector, giving you immediate access to all your imported deal properties and custom fields.
Step 4. Build your revenue dashboards.
Create charts and tables using your HubSpot data directly in Looker Studio. Since all the heavy lifting happens in the Google Sheets layer, your dashboards load faster and you can leverage spreadsheet formulas for complex calculations before visualization.
Start building better revenue reports today
Get startedThis method gives you enterprise-grade HubSpot reporting without API complexity. You maintain data freshness, avoid rate limits, and can transform data using familiar spreadsheet functions.with Coefficient to streamline your HubSpot Looker Studio integration.
