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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s native activity tracking requires contact records to exist before activities can be logged, creating a problem for BDRs who want to track outreach without importing entire Sales Navigator lists into their CRM.
The solution is sophisticated external activity tracking that works independently of HubSpot contact creation, with selective integration once prospects demonstrate engagement.
Build comprehensive activity tracking using Coefficient
Coefficient enables you to export Sales Navigator prospect data to Google Sheets and create detailed activity logging without requiring HubSpot contact creation. This preserves database hygiene while maintaining complete visibility into BDR performance.
How to make it work
Step 1. Export Sales Navigator data to your tracking workspace.
Export prospect data from LinkedIn Sales Navigator to Google Sheets without importing to HubSpot. Create activity logging templates with columns for call attempts, email sends, LinkedIn messages, response tracking, and engagement scoring. Include automated timestamp tracking using Sheets formulas that log when activities occur.
Step 2. Set up automated activity tracking and alerts.
Use Coefficient’s formula auto-fill to automatically populate activity templates when new prospects are added. Create dynamic dashboards that calculate response rates, activity volume, and conversion metrics in real-time. Set up alerts to notify managers when BDRs hit activity targets or when prospects show engagement signals.
Step 3. Build performance analytics and reporting.
Create conditional formatting to highlight high-priority prospects based on engagement scores and response patterns. Build comprehensive reporting that tracks BDR performance metrics, outreach effectiveness, and conversion rates without requiring HubSpot contact creation. Schedule automated snapshots to preserve historical activity data.
Step 4. Implement selective HubSpot integration for qualified prospects.
Once prospects demonstrate engagement in your external tracking system, use Coefficient to export qualified prospects with their complete activity history to HubSpot. Map external activity data to HubSpot custom properties and maintain activity continuity when prospects transition to full contact status.
Track everything without database bloat
This approach allows comprehensive BDR activity tracking and performance measurement without requiring mass import of unqualified Sales Navigator lists into HubSpot. You maintain complete visibility into prospecting activities while preserving database hygiene and contact limits. Start tracking your BDR activities externally today.
