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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotSuperMetrics data discrepancies withreports typically happen because of caching delays, filter interpretation issues, or problems with how associated records are handled during the sync process.
Here’s why these mismatches occur and how to get a more reliable connection that eliminates data accuracy problems.
Common causes of SuperMetrics data discrepancies
SuperMetrics uses a multi-step process to pull data from HubSpot, and each step introduces potential points of failure. The system caches data to improve performance, but this creates lag between HubSpot updates and what appears in your sheets. Complex filters might not translate accurately through SuperMetrics’ query system, especially when dealing with custom properties or date ranges.
Association handling is another major issue. When you need related record data – like all deals associated with a contact – SuperMetrics might pull incomplete information or aggregate it incorrectly. Time zone misalignment can also cause date-based reports to show different results than what you see in HubSpot directly.
Quick fixes you can try first
Step 1. Clear cache and force refresh.
In SuperMetrics, clear the data cache and force a complete refresh. This eliminates any stale cached data that might be causing discrepancies. Check the refresh timestamp to confirm you’re seeing the most recent data pull.
Step 2. Simplify your filter criteria.
Complex filters with multiple conditions often don’t translate properly. Temporarily simplify your filters to basic parameters and see if the data matches. If it does, you know the issue is with filter interpretation.
Step 3. Verify timezone and date settings.
Check that both SuperMetrics and HubSpot are using the same timezone settings. Date-based discrepancies often come from timezone misalignment, especially for reports that span multiple days or weeks.
Get reliable data accuracy with direct API connections using Coefficient
CoefficientFor teams experiencing persistent accuracy issues,offers a more reliable approach. Instead of the multi-hop architecture that causes SuperMetrics problems, Coefficient connects directly to HubSpot’s API without intermediate caching or processing layers.
This direct connection means your data matches HubSpot exactly. Advanced filter support handles complex custom filters with up to 25 conditions, and transparent data flow lets you see exactly which fields are being pulled and how they’re mapped. Hyperlinked records allow instant verification against source data, so you can quickly confirm accuracy.
How to make it work
Step 1. Set up direct API connection.
Install Coefficient from Google Workspace Marketplace and connect to HubSpot with OAuth authentication. This creates a direct connection that bypasses the caching and transformation issues that cause SuperMetrics discrepancies.
Step 2. Configure transparent field mapping.
Select your HubSpot objects and fields using Coefficient’s visual interface. All custom properties and associations are clearly labeled, and you can see exactly what data will be pulled before running the import. This eliminates the guesswork that leads to data mismatches.
Step 3. Enable verification features.
Turn on hyperlinked Object IDs so every record in your sheet links directly back to the source record in HubSpot. Set up consistent refresh schedules that maintain data integrity without manual intervention. Use the validation features to ensure data types match and relationships are preserved.
Stop troubleshooting data discrepancies
Switch to CoefficientReliable data accuracy shouldn’t require constant verification and troubleshooting.to eliminate the intermediary processing that causes SuperMetrics data discrepancies.
