What fields need to match when syncing Google Spreadsheet data to HubSpot contacts

using Coefficient google-sheets Add-in (500k+ users)

Discover which fields are required for syncing spreadsheet data to HubSpot contacts and how to handle custom property mapping automatically.

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HubSpot’s standard import requires exact field name matching or manual mapping through their import wizard, which becomes cumbersome for ongoing synchronization and often fails on field errors.

Here’s what fields you need to map and how to handle the process automatically without HubSpot’s rigid formatting requirements.

Required fields and flexible mapping using Coefficient

Coefficient’sHubSpot’sdata mapping capabilities are more flexible thannative import constraints, automatically handling field detection and custom property mapping.

How to make it work

Step 1. Map the core required fields.

You need email address as the primary identifier for duplicate detection, plus first name and last name as standard contact properties. Coefficient automatically maps these common fields when data originates from previous HubSpot imports.

Step 2. Handle custom property mapping automatically.

Map any Google Sheets column to custom HubSpot contact properties without manual formatting. Coefficient handles date formatting, multi-select properties, dropdown values, and currency fields automatically.

Step 3. Set up dynamic field mapping.

Use dynamic field mapping based on spreadsheet cell references and support for calculated fields and formula-based data. This allows for flexible contact property mapping directly within your spreadsheet environment.

Step 4. Configure association handling.

Link contacts to companies or deals during the mapping process. Coefficient manages these associations automatically, something that’s complex to achieve through HubSpot’s native import.

Step 5. Implement field validation and error handling.

Unlike HubSpot’s native import which fails entire batches on field errors, Coefficient provides better error handling and can skip problematic rows while processing valid data.

Map fields without the formatting headaches

Start mappingThis eliminates HubSpot’s limitation of requiring pre-formatted data and allows for more flexible contact property mapping.your fields with Coefficient for automated, error-resistant contact synchronization.

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