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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
No, native Salesforce-HubSpot integration does not provide field-level sync control. The integration operates on object-level mappings where entire property sets sync together, without the ability to select individual fields or create property-specific import rules.
But there’s a way to achieve true field-level sync control that gives you complete granular property management.
True field-level sync control using Coefficient
While native integration has significant limitations – sync occurs at the object level for entire contact, lead, or account records with no interface for selecting individual properties and no ability to protect certain HubSpot fields from being overwritten – Coefficient provides true field-level sync control through Google Sheets .
You get granular property selection to choose exactly which Salesforce fields to import, conditional field updates with sophisticated rules for when specific fields should sync, protected field management to designate which HubSpot properties should never be overwritten, and scheduled field-specific syncs that automate individual property syncs on different schedules.
How to make it work
Step 1. Set up granular property selection.
Choose exactly which Salesforce fields to import during setup, giving you complete control over property-specific import operations. This eliminates the object-level limitations of native integration.
Step 2. Create conditional field update rules.
Build sophisticated rules for when specific fields should sync: update only if HubSpot field is empty, sync only if Salesforce value is more recent, or apply different sync rules for different contact segments based on your business logic.
Step 3. Implement protected field management.
Designate which HubSpot properties should never be overwritten during selective data sync operations. This protection ensures valuable existing data remains safe while still enabling targeted field updates.
Step 4. Schedule field-specific syncs.
Automate individual property syncs on different schedules – sync mobile phone numbers daily, sync custom field “Lead Score” for qualified prospects only on Wednesdays, or sync company information for contacts missing this data on Fridays. This level of control is impossible with native integration.
Get the control you need
This level of field-level sync control is impossible with native integration but becomes straightforward with selective field import capabilities that give you complete granular property management. Start controlling your field syncs today.
