How to extract NPS raw data for custom segmentation analysis

using Coefficient excel Add-in (500k+ users)

Extract raw NPS data from HubSpot for sophisticated segmentation analysis with live connections that update automatically as responses arrive.

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Extracting raw NPS data from HubSpot typically means manual exports that become outdated quickly. You’re working with static snapshots while new survey responses continue flowing in, making your analysis stale before you finish it.

Here’s how to get direct access to raw survey response data with live connections that enable sophisticated segmentation analysis updating in real-time.

Connect directly to individual survey responses using Coefficient

Coefficientprovides direct access to raw NPS survey response data with live connections that update automatically. Instead of static exports, you get granular, current data that enables dynamic segmentation analysis as your customer base evolves.

How to make it work

Step 1. Import individual responses with complete associated data.

HubSpotHubSpot’sConnect toand import each survey response with timestamp, contact ID, actual score (0-10), and all associated contact and company properties. This gives you the granular dataset thatstandard reports aggregate away, with no volume limitations.

Step 2. Set up real-time updates with scheduled imports.

Schedule imports to refresh hourly, daily, or weekly so your raw dataset stays current as new responses are collected. This eliminates the export-refresh cycle and ensures your segmentation analysis always includes the latest customer feedback.

Step 3. Create sophisticated segmentation analysis.

Use the raw data for advanced analysis like cohort analysis by signup date, segmentation by multiple variables simultaneously (geography + product + customer tier), and custom scoring models using response patterns. The granular data enables statistical analysis that aggregated reports can’t support.

Step 4. Build dynamic segments that evolve with your data.

Create segmentation rules that automatically categorize new responses as they arrive. Set up filters and formulas that adapt to changing customer characteristics, product associations, and business segments without manual intervention.

Analyze customer sentiment with the depth your business deserves

ExtractRaw NPS data extraction enables segmentation analysis that evolves with your customer base and survey responses in real-time. You get the granular insights that drive strategic decisions instead of surface-level summaries.your raw NPS data for custom analysis today.

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