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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotYou can display conversion rates, time to respond, and deal velocity in one chart by importing timestamp data fromand creating a combination chart with dual axes that shows percentage-based and time-based metrics together.
This unified approach reveals correlations between response speed, conversion success, and deal velocity that separate charts can’t show.
Create multi-metric charts using Coefficient
CoefficientHubSpot’ssolvesinability to combine time-based and percentage-based metrics in unified visualizations. Native HubSpot reports segregate these metric types, but Coefficient’s data consolidation enables powerful multi-metric charts that show the relationships between different performance indicators.
How to make it work
Step 1. Import comprehensive timestamp data.
Pull contact creation dates and first activity times for response time calculations, deal stage timestamps for velocity calculations, and lifecycle stage transition dates for conversion timing. This gives you all the raw data needed for complex time-based metrics.
Step 2. Calculate composite metrics with formulas.
Create Response Time = First_Activity_Date – Contact_Create_Date, Deal Velocity = Deal_Amount / Days_to_Close, and Stage Conversion Rate = COUNT(Next_Stage) / COUNT(Current_Stage). These calculations transform raw timestamps into actionable performance metrics.
Step 3. Structure data for dual-axis charts.
Organize your data with rep names in Column A, conversion rates (percentage) in Column B, average response time (hours) in Column C, and deal velocity ($/day) in Column D. This structure supports combination charts with different metric types.
Step 4. Build the combination chart with secondary axis.
Use columns for conversion rates on the primary axis, add line series for time metrics on the secondary axis, and apply different scales for time values. Use Coefficient’s formulas to normalize metrics by converting response time to efficiency scores and indexing deal velocity to company averages.
Reveal hidden performance correlations today
Start buildingThis integrated approach provides insights impossible with HubSpot’s native reporting, revealing correlations like how faster response times lead to higher conversion rates and better deal velocity.your multi-metric charts now.
