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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s standard advertising dashboards focus on aggregate metrics like campaign spend and total conversions, but they can’t drill down to show how individual contacts progressed through your advertising funnel or calculate person-level attribution values.
Here’s how to build custom dashboards that deliver the contact-level attribution analysis HubSpot’s native dashboards can’t provide.
Build sophisticated attribution dashboards using Coefficient
Coefficient transforms HubSpot’s dashboard limitations into opportunities by enabling contact-level attribution analysis. You can pull HubSpot ad performance metrics, contact interactions, and deal data into connected sheets, then build attribution models that assign conversion credit across multiple touchpoints per contact.
How to make it work
Step 1. Set up multi-source data imports.
Pull HubSpot ad performance metrics, contact interactions, and deal/revenue data into connected Google Sheets tabs. This creates the foundation for sophisticated attribution analysis.
Step 2. Create attribution modeling formulas.
Build formulas that assign conversion credit across multiple ad touchpoints per contact. For example, use weighted attribution: =SUM(TouchpointValue*TimeDecayWeight) to give more credit to recent interactions while still accounting for earlier touchpoints.
Step 3. Configure dynamic filtering capabilities.
Use Coefficient’s dynamic filters to segment dashboards by campaign, time period, or contact properties. Point filter values to specific spreadsheet cells so you can change dashboard views instantly.
Step 4. Build advanced dashboard components.
Create contact journey timelines showing each contact’s ad interaction sequence leading to conversion. Build attribution heatmaps that visualize which campaigns drive highest-value contacts, and develop ROI segmentation tables breaking down cost-per-acquisition by contact characteristics.
Step 5. Set up automated refresh scheduling.
Configure hourly refreshes during business hours to maintain dashboard currency. Add conditional formatting to highlight performance anomalies automatically and set up email alerts when attribution metrics cross defined thresholds.
Get enterprise-level attribution dashboards today
This approach delivers contact-level granularity and custom attribution models that HubSpot’s standard dashboards simply can’t match. You get unlimited dashboard customization with live data connectivity in familiar spreadsheet interfaces. Start building your custom attribution dashboards now.
