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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
While you can’t directly push data from Google Sheets to Marketing Cloud Data Extensions, you can build an effective automated pipeline that gets your Typeform responses organized and ready for Marketing Cloud integration.
Here’s how to set up the Google Sheets portion of your data pipeline and explore the best options for completing the Marketing Cloud connection.
Organize Typeform data in Google Sheets using Coefficient
Coefficient can help you maintain clean, organized survey data in Google Sheets with automated refreshes and filtering. While it can’t push directly to Salesforce Marketing Cloud Data Extensions, it creates the foundation for a reliable data pipeline.
How to make it work
Step 1. Set up automated Typeform data imports in Google Sheets.
If your Typeform data flows through supported connectors or databases, Coefficient can automatically import and refresh this data in Google Sheets. This keeps your survey responses current without manual updates.
Step 2. Apply filters and data validation using Coefficient’s AND/OR logic.
Use Coefficient’s filtering capabilities to segment survey responses by criteria like completion date, response type, or customer segments. This ensures only relevant data moves through your pipeline to Marketing Cloud.
Step 3. Schedule regular data refreshes.
Set up hourly, daily, or weekly refreshes to keep your Google Sheets data current. Coefficient can refresh data every 1, 2, 4, or 8 hours depending on how frequently you need updated survey responses.
Step 4. Connect Google Sheets to Marketing Cloud Data Extensions.
For the final step to Marketing Cloud, you’ll need a separate solution like Google Apps Script with Marketing Cloud API integration, Zapier, or custom API development. These tools can read your organized Coefficient data and push it to SFMC Data Extensions.
Build your complete survey data pipeline
This multi-step approach leverages Coefficient’s strengths in data organization while acknowledging that Marketing Cloud integration requires additional tools. Start building your automated survey data pipeline today.
