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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
You don’t need expensive paid connectors like Supermetrics to get your HubSpot custom reports into Google Data Studio. Google Sheets can serve as a free bridge between the two platforms.
Here’s how to set up this connection and keep your data fresh without recurring subscription fees.
Create a HubSpot data pipeline through Google Sheets using Coefficient
CoefficientHubSpotlets you importdata directly into Google Sheets, then connect those sheets to Google Data Studio using the native (free) Google Sheets connector. This approach handles complex data transformations better than direct API connections and costs nothing beyond your existing tools.
How to make it work
Step 1. Install Coefficient and connect your HubSpot account.
Add Coefficient to your Google Sheets from the Google Workspace Marketplace. Open the Coefficient sidebar and connect your HubSpot account through the “Connected Sources” menu.
Step 2. Import your custom report data with filters.
Select any HubSpot object and choose the specific properties you need. Apply up to 25 filters across 5 filter groups to match your custom report criteria exactly. This gives you the same data structure as your HubSpot custom reports.
Step 3. Set up automatic data refresh.
Configure scheduled imports (hourly, daily, or weekly) to keep your data current. Coefficient handles HubSpot’s API rate limits automatically and maintains the same data structure so your Google Data Studio connections stay stable.
Step 4. Connect Google Sheets to Data Studio.
Use Google Data Studio’s native Google Sheets connector to link your HubSpot data. Your reports now update automatically based on Coefficient’s refresh schedule, and you can create calculated fields in the spreadsheet before visualization.
Start building better HubSpot reports today
Try CoefficientThis spreadsheet pipeline approach eliminates connector costs while giving you more control over data transformations. You can combine multiple data sources and handle complex calculations that direct connectors often struggle with.to start building your free HubSpot-to-Data Studio connection.
