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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotYes, you can bulk updaterecords by Contact ID directly from Google Sheets without Zapier. This approach handles thousands of records in single operations while avoiding per-task pricing limitations.
We’ll walk you through the direct integration method that processes bulk operations more efficiently than automation platforms like Zapier.
Process bulk Contact ID updates without third-party automation using Coefficient
Coefficientconnects Google Sheets directly to HubSpot’s API with full Contact ID support, eliminating the need for Zapier or other middleware. Unlike Zapier’s record-by-record processing, Coefficient handles entire datasets in single export actions with no maximum row limits (supporting at least 50,000 records).
The cost efficiency is significant. Instead of paying per task like Zapier, Coefficient treats your bulk operation as a single export action regardless of how many records you’re updating.
How to make it work
Step 1. Prepare your bulk update data in Google Sheets.
Structure your spreadsheet with Contact ID as the first column, followed by the properties you want to update. Use Coefficient’s import feature first to pull your current HubSpot contact data – this ensures you have accurate Contact IDs and can see existing values before making changes.
Step 2. Configure the bulk export with Contact ID as unique identifier.
In Coefficient’s export setup, select UPDATE action and map your Contact ID column to HubSpot’s Contact ID field. Map your other columns to the corresponding HubSpot contact properties. Coefficient provides built-in validation and error reporting for Contact ID mismatches or failed updates.
Step 3. Set up automated bulk processing schedules.
Enable scheduled exports to run on hourly, daily, or weekly intervals. Use manual refresh buttons for immediate updates or conditional logic to process only records meeting specific criteria. This creates continuous synchronization without Zapier’s task count limitations.
Skip the automation middleman for HubSpot bulk updates
Start using CoefficientDirect bulk processing eliminates per-task costs while handling larger datasets more efficiently than record-by-record automation.for cost-effective bulk HubSpot updates from Google Sheets.
