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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotYou can set up automated email workflows that trigger immediately when new contacts are added from Google Sheets to. The key is eliminating the manual import delays that cause contacts to miss time-sensitive email sequences.
Here’s how to create a seamless pipeline where new Google Sheets entries automatically enter your email workflows within hours of being added.
Automate contact creation and email workflows using Coefficient
Coefficientbridges the gap between your Google Sheets data and HubSpot’s workflow automation by automatically creating contacts that immediately trigger your email sequences. No manual imports means no timing gaps in your automation.
How to make it work
Step 1. Set up automated contact creation from Google Sheets.
Configure Coefficient’s scheduled export to INSERT new Google Sheets rows as HubSpot contacts automatically. Set this to run hourly or daily based on how quickly you need contacts to enter your email workflows.
Step 2. Map contact properties for proper email workflow targeting.
Ensure your Google Sheets columns map correctly to HubSpot contact properties, especially email addresses, names, and any custom fields your workflows use for segmentation. Proper mapping ensures contacts have all the data needed for personalized emails.
Step 3. Create HubSpot enrollment workflows with contact creation triggers.
Build your email workflows using “Contact is created” as the enrollment trigger, or use specific contact property triggers based on data from your Google Sheets. Set up your email sequences to activate immediately when new contacts enter HubSpot.
Step 4. Use conditional exports for targeted workflow enrollment.
Add conditional logic to only create contacts that meet specific criteria for your email workflows. For example, only sync contacts marked as “email opt-in” or those in specific lifecycle stages that match your workflow targeting.
Start your automated email pipeline
BuildThis creates a seamless pipeline where new Google Sheets entries become HubSpot contacts and immediately enter your automated email sequences without manual intervention or timing gaps.your automated email workflow system today.
