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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Anonymous feedback forms intentionally avoid collecting contact properties like email addresses, making them invisible to HubSpot’s contact-based automation systems. Without contact property triggers, workflows simply can’t function, leaving you with manual export processes for valuable customer feedback.
Here’s how to create a fully automated pipeline for anonymous feedback that works without any contact properties.
Set up property-independent automation using Coefficient
Coefficient provides automated data transfer specifically designed for anonymous feedback scenarios. It captures submission data based on form activity rather than contact properties, treating each anonymous response as a discrete data point.
How to make it work
Step 1. Connect to your specific feedback form.
In Coefficient’s sidebar, select HubSpot and choose your feedback form by name or form ID. This creates a direct connection to form submissions rather than contact records.
Step 2. Import feedback responses and metadata.
Select feedback fields like ratings, comments, satisfaction scores, and timestamps. Coefficient imports this data without requiring any contact identification fields, preserving all anonymous response details.
Step 3. Schedule automatic imports.
Configure hourly, daily, or weekly imports to ensure new anonymous feedback appears in Google Sheets consistently. This transforms manual export processes into a fully automated data pipeline.
Step 4. Set up automatic response categorization.
Use Coefficient’s Formula Auto Fill Down feature to automatically categorize or score feedback responses as new anonymous submissions are imported. Create formulas for sentiment analysis, urgency scoring, or topic classification.
Step 5. Enable instant feedback alerts.
Set up Slack or email alerts when new anonymous feedback is received. Configure alerts based on specific response content, ratings, or submission frequency to enable rapid response to customer input.
Transform feedback collection into automated insights
This approach turns anonymous feedback collection from a manual export process into a fully automated data pipeline with instant alerts and analysis. Get started with Coefficient to automate your feedback workflows today.
