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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Traditional data exports from HubSpot overwrite existing spreadsheet data, making it impossible to maintain historical records or track changes over time.
Here’s how to solve this limitation and build a growing historical database that preserves all your previous entries.
Preserve historical data with append-only imports using Coefficient
Coefficient’s Append New Data feature is specifically designed for this use case, solving a major limitation of traditional data exports by adding new rows without touching existing data.
How to make it work
Step 1. Set up your initial import configuration.
Open Coefficient sidebar and select Import from > HubSpot. Choose your object (Deals, Contacts, Companies, etc.) and select all fields needed for historical tracking.
Step 2. Enable append mode in Advanced Settings.
Expand “Advanced Settings” and check “Append new data.” This critical setting prevents overwriting and includes an automatic “Written by Coefficient At” timestamp column.
Step 3. Schedule continuous appending.
Set your refresh schedule (hourly, daily, weekly) based on how frequently you need updates. Each refresh captures the current state as new rows while original rows remain untouched.
Step 4. Enhance with analysis formulas.
Combine with UNIQUE() or FILTER() formulas to extract latest records while maintaining full history. Use the timestamp column for precise append tracking and historical analysis.
Transform static reports into dynamic databases
This approach transforms Google Sheets from a static report destination into a dynamic, growing historical database of your HubSpot data. Start building your historical database today.
