Let’s explore the top Shopify analytics solutions available in 2024, comparing their features, pricing, and user experiences to help you make an informed decision for your business.
Shopify Analytics Solutions Feature Comparison
| Solution Name | Row/Export Limits | Data Sources | Builder License Cost | Viewer License Cost | AI Functionality | Refresh Frequency | Alerts | Security Features |
| Shopify Analytics | Varies by plan | Shopify | Included in subscription | N/A | Basic | Real-time | Limited | Standard Shopify security |
| Google Analytics | Unlimited | Multiple | Free (GA4) | Free | Advanced | Real-time | Yes | Google security standards |
| Coefficient | 5,000 – Unlimited | Multiple | $59 – $119+/month | Included | Yes | Automated | Yes | SOC 2 Type II Certified |
| Conversific | Varies by plan | Shopify, Google Analytics | $0 – $199/month | N/A | Yes | Daily | Yes | GDPR Compliant |
| Mixpanel | 20M – 100M+ events/month | Multiple | $0 – $833+/month | Included | Advanced | Real-time | Yes | SOC 2 Type II, GDPR Compliant |
| Panoply | Varies | Multiple | $325 – $995+/month | N/A | Limited | Scheduled | Limited | SOC 2 Type II, HIPAA Compliant |
| Order Metrics | Unlimited | Shopify | Custom pricing | N/A | Limited | Daily | Yes | Standard Shopify App security |
| RevTap | Varies by plan | Shopify | $49+/month | N/A | Yes | Real-time | Yes | GDPR Compliant |
#1 Shopify Analytics – Native Performance Tracking
Shopify’s built-in analytics platform provides essential metrics for store performance tracking, including sales data, customer behavior, and inventory management, directly integrated with your store dashboard.
Key Features
- Real-time order tracking and sales analytics
- Customer behavior and acquisition metrics
- Inventory and product performance tracking
- Marketing campaign performance analysis
- Custom report builder
Pros
- Native Integration: Seamless connection with all Shopify store features
- Real-Time Updates: Instant access to performance metrics
- Cost-Effective: Included with Shopify subscription at all levels
Cons
- Limited Customization: Basic reporting capabilities only
- Data Retention: Historical data limited by plan level
- Export Restrictions: Basic CSV export functionality only
Pricing (As of November 2024)
- Basic Plan: $39/month
- Shopify Plan: $105/month
- Advanced Plan: $299/month
- Shopify Plus: Starting at $2,300/month (Discounts available for yearly subscriptions)
Support
- 24/7 support via live chat and email
- Community forums access
- AI assistant for initial ticket creation
- No direct phone support available
#2 Google Analytics – Comprehensive Web Analytics Platform
Google Analytics is an industry-standard analytics platform offering deep insights into website traffic, user behavior, and conversion tracking with enhanced e-commerce capabilities.
Key Features
- Enhanced e-commerce tracking
- User behavior flow analysis
- Custom conversion tracking
- Advanced segmentation
- Real-time reporting
Pros
- Comprehensive Data: Deep insights into user behavior
- Custom Reports: Flexible report building
- Integration Options: Works with multiple data sources
Cons
- Complex Setup: Requires technical knowledge
- Learning Curve: Advanced features need expertise
- Limited E-commerce Focus: Not Shopify-specific
Pricing (As of November 2024)
- Free version: $0
- Google Analytics 360: $12,500/month or $150,000/year
Support
- In-tool support documentation
- Email and live chat (GA360 only)
- Limited support for free version
#3 Coefficient – Automated Shopify Data in Spreadsheets
Coefficient is a powerful solution that brings your Shopify data directly into spreadsheets, allowing for easy analysis and reporting.
Key Features
- Direct Shopify data import to Google Sheets and Excel
- Automated data refresh
- Custom report templates
- Data visualization options
- Collaboration features
Pros
- Familiar Interface: Works within spreadsheet environments
- Real-Time Updates: Automated data refresh keeps reports current
- Customizable: Flexible reporting and analysis options
Cons
- Spreadsheet Dependency: Requires spreadsheet software
- Learning Curve: May require some spreadsheet expertise
- Limited Advanced Analytics: Focuses on data import and basic analysis
Pricing (As of November 2024)
- Starter: $59/month (5,000 row import)
- Pro: $119/month (unlimited import size)
- Enterprise: Custom pricing
- Free trial available
Support
- Support via chat and email
- Detailed documentation and tutorials available
#4 Conversific – AI-Powered Shopify Analytics
Conversific offers AI-driven analytics specifically designed for Shopify stores, providing actionable insights and recommendations.
Key Features
- AI-powered product and customer segmentation
- Automated performance reports
- Inventory optimization suggestions
- Customer lifetime value predictions
- Abandoned cart analysis
Pros
- Shopify-Specific: Tailored for e-commerce analytics
- AI Insights: Automated recommendations for store improvement
- User-Friendly: Easy-to-understand reports and visualizations
Cons
- Limited Customization: Preset reports may not fit all needs
- Data Source Limitations: Primarily focused on Shopify data
- Pricing Structure: Higher tiers needed for advanced features
Pricing (As of November 2024)
- Free plan available
- Paid plans: $0 to $199 per month
- 14-day free trial for paid plans
Support
- Email support
- Knowledge base and video tutorials
- Priority support for higher-tier plans
#5 Mixpanel – Advanced User Behavior Analytics
Mixpanel provides detailed user behavior analysis, allowing Shopify store owners to track customer journeys and optimize conversion funnels.
Key Features
- User flow visualization
- Funnel analysis
- A/B testing capabilities
- Cohort analysis
- Custom event tracking
Pros
- Detailed User Tracking: In-depth analysis of customer behavior
- Flexible Reporting: Customizable dashboards and reports
- Powerful Segmentation: Advanced user segmentation options
Cons
- Complexity: Can be overwhelming for beginners
- Cost: Higher pricing for advanced features
- Integration Effort: Requires setup to fully integrate with Shopify
Pricing (As of November 2024)
- Free Plan: Up to 20 million events/month
- Growth Plan: Starting at $20/month for up to 100 million events/month
- Enterprise Plan: Starting at $833/month, custom pricing available
Support
- Email support for paid plans
- Access to community forum
- Chatbot available in the community for assistance
#6 Panoply – Data Warehouse for E-commerce Analytics
Panoply offers a cloud data warehouse solution that can consolidate Shopify data with other sources for comprehensive analytics.
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Key Features
- Automated data integrations
- SQL-based analysis
- Data transformation capabilities
- Connects to various BI tools
- Scalable data storage
Pros
- Centralized Data: Combines multiple data sources
- Powerful Analysis: Supports complex queries and reporting
- Scalability: Grows with your business needs
Cons
- Technical Expertise Required: SQL knowledge needed
- Cost: Higher price point for small businesses
- Setup Time: Initial configuration can be time-consuming
Pricing (As of November 2024)
- STARTER: $325/month
- PRO: $665/month
- BUSINESS: $995/month
- ENTERPRISE: Custom pricing
Support
- Email and chat support
- Documentation and knowledge base
- Dedicated support for enterprise plans
#7 Order Metrics – Profit Analytics for Shopify
Order Metrics focuses on providing detailed profit analysis for Shopify stores, helping owners understand their true profitability.
Key Features
- Cost of goods sold (COGS) tracking
- Profit margin analysis
- Shipping cost breakdown
- Product performance metrics
- Multi-currency support
Pros
- Profit-Focused: Detailed analysis of store profitability
- Easy Integration: Quick setup with Shopify
- Actionable Insights: Clear profit breakdowns by product and order
Cons
- Limited Scope: Focused primarily on profit metrics
- Data Lag: Some reports may not update in real-time
- Pricing: Can be expensive for smaller stores
Pricing (As of November 2024)
- Custom pricing based on store size and needs
- Free trial available
Support
- Email support
- Video tutorials and documentation
- Onboarding assistance for new users
#8 RevTap – AI-Driven Shopify Analytics and Insights
RevTap uses artificial intelligence to provide Shopify store owners with actionable insights and predictive analytics.
Key Features
- AI-powered sales forecasting
- Customer segmentation and analysis
- Product recommendation engine
- Automated performance reports
- Inventory optimization suggestions
Pros
- Predictive Analytics: AI-driven forecasting and recommendations
- User-Friendly: Intuitive interface with clear visualizations
- Automated Insights: Reduces manual analysis work
Cons
- AI Dependence: Some users may prefer more control over analysis
- Data Requirements: Needs substantial historical data for best results
- Feature Limitations: Some advanced features only in higher-tier plans
Pricing (As of November 2024)
- Starts at $49 per month
- Free plan available with limited features
Support
- Email support: info@revtap.ai
- Phone support: +971555545678
- Knowledge base and video tutorials
Choose the Right Shopify Analytics Solution Today
Your Shopify store’s success depends on making informed decisions based on accurate data. Whether you need basic metrics or advanced reporting capabilities, these solutions offer various features to match your needs. Consider starting with Coefficient’s free trial to automate your Shopify analytics in spreadsheets and experience the benefits of streamlined data management.
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Frequently Asked Questions
- What is the best analytics solution for a new Shopify store? For new stores, starting with Shopify’s built-in analytics is often sufficient. As you grow, consider adding Google Analytics for more detailed website behavior tracking, or Coefficient for easy spreadsheet integration.
- How can I track customer lifetime value in Shopify? While Shopify provides basic customer data, solutions like Conversific or RevTap offer more advanced customer lifetime value predictions and analysis.
- Do I need technical skills to use these analytics solutions? The level of technical skill required varies. Shopify Analytics and Conversific are user-friendly, while Google Analytics and Panoply may require more technical expertise.
- Can these solutions help with inventory management? Yes, many of these solutions, including Shopify Analytics, Order Metrics, and RevTap, offer inventory management features and optimization suggestions.
- How do I choose between these analytics solutions? Consider your specific needs, budget, and technical capabilities. Start with a free trial when available, and assess which solution provides the most valuable insights for your business.
