HubSpot’sAfter importing a large contact list from Excel, you need to segment it into targeted groups for effective email marketing.native list tools require manual segmentation using limited filtering options, which becomes tedious with complex segmentation criteria.
Here’s how to automatically segment large email lists using advanced spreadsheet logic and automated list management.
Automate list segmentation with dynamic spreadsheet logic using Coefficient
CoefficientHubSpot’senables sophisticated list segmentation that goes far beyondstandard filtering capabilities. You can use advanced spreadsheet functions to create complex segments based on multiple criteria, then automatically populate multiple static lists.
How to make it work
Step 1. Import your large contact list into Google Sheets.
Use Coefficient to pull your HubSpot contacts along with all the properties you need for segmentation – location data, purchase history, engagement scores, or any custom properties from your Excel import.
Step 2. Create segmentation logic using spreadsheet formulas.
Build columns for each segment using IF statements and other functions. For example: =IF(AND(D2=”California”,E2>1000),”High-Value-CA”,”Other”) for geographic and purchase-based segmentation. You can create multiple segment columns for different criteria.
Step 3. Set up list membership columns.
Create TRUE/FALSE columns for each target list. Use formulas like =IF(F2=”High-Value-CA”,TRUE,FALSE) to determine which contacts belong in each segment. This gives you clear visibility into list membership before creating any HubSpot lists.
Step 4. Use Contact List sync to create multiple static lists.
Coefficient’s Contact List sync reads your membership columns and automatically creates and populates multiple static lists based on your segmentation criteria. No manual list creation or contact filtering required.
Step 5. Schedule regular updates to maintain segmentation.
Set up scheduled refreshes to keep your segmentation current as contact data changes. Your lists will automatically update based on new purchase activity, location changes, or engagement score updates.
Stop manually building segments
Automate your segmentationAdvanced segmentation requires more flexibility than HubSpot’s native filtering provides. With spreadsheet-based logic, you can create sophisticated segments that would be impossible with standard list tools.process today.