Gong captures invaluable insights from your sales conversations. But what if you could harness that data directly in Google Sheets? This Google Sheets integration enables sales teams to access critical conversation intelligence without any coding required.
By importing live Gong data directly into your spreadsheets with this no-code solution, you’ll gain instant access to crucial insights about your call recordings, scorecards, and team performance. Let’s explore how to set up this powerful connector between Gong and Google Workspace.
Prefer video? Watch the tutorial here!
Advantages of Using Google Sheets with Gong Data
Google Sheets integration with Gong unlocks powerful functionality for sales teams looking to streamline their revenue intelligence workflows.
- Real-time Collaboration: Multiple team members can analyze Gong data simultaneously. Share automated workflows across your organization and enable collaborative sales performance analysis within Google Workspace.
- Cloud-based Access: Access your Gong insights from anywhere, on any device. Your entire team can view call recordings analysis and scorecard data whether they’re in the office or working remotely in Google Workspace.
- Integration with Google Workspace: Seamlessly incorporate Gong data into your existing Google ecosystem. Connect with other Google Workspace tools and data sources to create comprehensive sales performance dashboards.
- Version History: Track changes and revert to previous versions of your Gong data analysis. Monitor how your sales teams insights evolve over time.
Step-by-Step Tutorial: Connecting Gong to Google Sheets
Step 1: Install Coefficient in Google Sheets
Before we begin, make sure you have the Coefficient add-on installed in Google Sheets. This powerful connector enables seamless automation between Gong and your spreadsheets.
Open a new or existing Google Sheet, navigate to the Extensions tab, and select Add-ons > Get add-ons.
In the Google Workspace Marketplace, search for “Coefficient.” Follow the prompts to grant necessary permissions. Launch Coefficient from Extensions > Coefficient > Launch. Coefficient will open on the right-hand side of your spreadsheet.
Step 2: Add Gong as a Data Source
- Open your Google Sheet and launch Coefficient from the Add-ons menu. In the Coefficient sidebar, click “Add a Data Source“. Search for “Gong” in the integrations list and select it.
Step 3: Connect Coefficient to Your Gong Account
This step establishes the API connection between Coefficient and your Gong account, enabling secure data transfer.
- Open a new tab and log into your Gong account.
- Copy your Gong account name from the URL, and paste it into Coefficient.
- Click “Authorize” and grant the necessary permissions when prompted. This API authorization allows Coefficient to access your Gong data securely.
Step 4: Initiate Your First Import
- After authorization, return to Gong and click “Start from Scratch”. In the import preview, select the type of Gong data you want to import (e.g., calls, scorecards, logs, call recordings).
Step 5: Customize Your Data Import
- For this example, let’s import scorecards. Select “Get Scorecards” and click “Preview”.
- Choose the fields you want to import. This functionality gives you complete control over which Gong data sources appear in your spreadsheet.
Step 6: Import and Set Up Auto-Refresh
- Once you’re happy with your selection, click “Import”.
- Configure an auto-refresh schedule to keep your Gong data up-to-date automatically. This automation ensures new calls and new rows are added to your spreadsheet without manual intervention, creating truly automated workflows.
Use Cases for Managing Gong Data in Google Sheets
- Call Volume Tracking: Import call data for specific time periods to monitor team performance trends. Use Google Sheets’ charting tools to create visual representations of call activity patterns. Track new calls as they come in and analyze sales performance across your organization.
- Scorecard Analysis: Leverage imported scorecard data to identify top performers and areas needing improvement. Develop custom Google Sheets formulas to calculate success rates and highlight standout results. This approach enhances revenue intelligence by making performance metrics easily accessible.
- Workspace Management: Retrieve and organize workspace details for effective Gong environment administration. Utilize Google Sheets’ filtering and sorting features to quickly locate relevant information across multiple data sources.
- Competitor Mention Monitoring: Import tracker details to keep tabs on competitor mentions during calls. Set up conditional formatting in Google Sheets to emphasize these instances for easy identification. This functionality helps sales teams stay informed about competitive positioning.
- Deal-Specific Call Evaluation: Use the “Get calls in folder” endpoint to analyze call activity related to specific deals. Create dynamic Google Sheets dashboards that update automatically as new data is imported. Integrate these insights with your CRM for comprehensive deal tracking and outreach planning.
Connect Gong to Google Sheets in Seconds with Coefficient
Connecting Gong to Google Sheets through Coefficient unleashes the full potential of your sales data. This powerful Google Sheets integration eliminates manual data exports and creates automated workflows that keep your team informed.
Stop exporting data manually. Sync data from your business systems into Google Sheets or Excel with Coefficient and set it on a refresh schedule.
By following this comprehensive guide, you can seamlessly import live Gong data into your spreadsheets, gaining instant access to critical insights about your sales performance, call recordings, scorecards, and team metrics. Ready to transform how your sales teams work with revenue intelligence data? Get started with Coefficient today and experience the power of seamless automation between Gong and Google Sheets.
FAQ: Google Sheets Integration with Gong
Do I need coding skills to connect Gong to Google Sheets?
No! This is a completely no-code solution. Coefficient’s connectors require no programming knowledge or SQL experience. Simply follow the steps above to establish your Google Sheets integration with Gong.
Can I use this with Zapier or other tools?
While Coefficient provides direct API integration, you can also combine it with Zapier, Microsoft Power Automate, or other automation platforms to create even more sophisticated workflows. Coefficient’s connectors work alongside your existing tools.
What types of Gong data can I import?
You can import various Gong data sources including call recordings metadata, scorecards, workspace details, tracker information, and call logs. Each new call can automatically populate a new row in your spreadsheet when you set up auto-refresh.
Is there a template or pricing information available?
Coefficient offers various templates to help you get started quickly. For detailed pricing information and to see which plan works best for your sales teams, visit the Coefficient website.
