How to Import Basic Profile Details from Instagram Insights into Excel

Tracking your Instagram profile’s key metrics is essential for measuring account growth and overall social media performance. Instagram’s native analytics provide limited ways to monitor these metrics over time.

Coefficient creates a direct connection between your Instagram profile data and Excel, enabling comprehensive tracking and visualization of your account’s growth trajectory.

Step-by-Step Guide to Importing Instagram Basic Profile Details

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

1. Open Excel on your computer
2. Navigate to the Insert tab in the ribbon
3. Click Get Add-ins
4. Search for “Coefficient” and click Add
5. Once installed, click the Coefficient icon to open the sidebar
6. Select “Import Data” to start connecting your data sources

Step 2: Import Basic Profile Details from Instagram Insights

Now, connect to Instagram Insights and select the profile data to import:

1. In the Coefficient sidebar, click “Import from”
2. Select “Marketing” from the categories
3. Choose “Instagram Insights” from the marketing connectors list
4. Log in to your Instagram account when prompted
5. Under “Objects,” select “Basic Profile Details”
6. Choose the time period and specific profile metrics you want to track
7. Select where in your spreadsheet to import the data
8. Click “Import” to bring the profile data into Excel

Step 3: Set Up Auto-Refresh (Optional)

Keep your profile metrics current with automatic refreshes:

1. In the Coefficient sidebar, find your imported profile data
2. Click the “…” menu and select “Configure refresh”
3. Choose your preferred refresh frequency (hourly, daily, or weekly)
4. Set specific times for the data to update
5. Click “Save” to activate automatic refreshes

Maximizing Profile Analytics in Excel

With your Instagram profile data in Excel, you can perform powerful growth analysis:

• Track follower growth trends over time with custom visualizations
• Monitor changes in reach, impressions, and profile views
• Calculate growth rates and set performance benchmarks
• Compare profile metrics against content publishing frequency
• Create dynamic social media reports that update automatically