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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotYes, you can updatecontacts from Google Sheets using Contact ID instead of email addresses. This approach eliminates email dependency issues and provides more reliable data synchronization for your CRM updates.
We’ll show you exactly how to set up Contact ID-based updates and why this method works better than email matching for most organizations.
Skip email matching with Contact ID updates using Coefficient
CoefficientUnlike native HubSpot-Google Sheets integrations that rely on email matching,supports Contact ID as the unique identifier for updates. Contact IDs are always unique in HubSpot, making them perfect for organizations dealing with duplicate emails, shared addresses, or missing email data.
The key advantage is reliability. Email addresses can change, get duplicated, or be missing entirely. Contact IDs never change once created, ensuring your updates hit the right records every time.
How to make it work
Step 1. Set up your Google Sheets data structure.
Create columns for HubSpot Contact IDs and the properties you want to update. If you don’t have Contact IDs yet, use Coefficient to import your HubSpot contacts first – this automatically includes Contact ID data alongside other contact properties.
Step 2. Configure Coefficient’s export feature with Contact ID mapping.
In Coefficient’s export setup, select UPDATE as your action and map your Contact ID column to HubSpot’s Contact ID field as the unique identifier. The field mapping is automatic when your data originates from previous Coefficient imports, or you can manually map external data fields to HubSpot contact properties.
Step 3. Set up automated synchronization schedules.
Configure scheduled exports to run hourly, daily, or weekly depending on your needs. This keeps HubSpot contacts synchronized with your Google Sheets changes without manual intervention. You can also use conditional export capabilities to update only specific records based on formula results or cell values.
Start using Contact ID for reliable HubSpot updates
Try CoefficientContact ID-based updates solve the email dependency problem while providing better control over your data synchronization.to set up reliable, automated HubSpot contact updates from Google Sheets.
