Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Manually checking Gmail for customer feedback and copying it into spreadsheets wastes hours each week. You need an automated system that captures, categorizes, and summarizes customer communications without constant manual intervention.
This guide shows you how to create a self-updating customer feedback repository that processes Gmail messages automatically and provides structured insights for your team.
Automate customer feedback tracking using Coefficient
Coefficient’s Gmail Connector with AI summarization transforms scattered email feedback into organized, actionable data. The system automatically filters relevant emails, extracts key information, and updates your Google Sheets with structured feedback data on your chosen schedule.
How to make it work
Step 1. Set up Gmail filters to capture feedback emails.
Connect your Gmail account through Coefficient and create filters using AND/OR logic. Target emails containing “feedback,” messages from specific domains, or emails sent to your support address to ensure you capture all relevant customer communications.
Step 2. Configure AI to extract and categorize feedback.
Set up AI extraction to automatically pull customer name, email, feedback category (bug, feature request, praise), issue summary, sentiment analysis, and priority indicators. The AI processes email content and structures it into consistent, analyzable formats.
Step 3. Enable scheduled refresh with append mode.
Schedule automatic imports to run hourly, daily, or weekly based on your feedback volume. Use append mode to continuously add new feedback below existing entries, maintaining a complete historical record without overwriting previous data.
Step 4. Add formulas for advanced categorization and scoring.
Create additional columns with formulas to score feedback urgency, categorize by product area, or calculate response times. These formulas automatically apply to new feedback as it’s imported, keeping your analysis current.
Stop missing valuable customer insights
Automated feedback tracking reduces manual work by 95% while ensuring no customer communication falls through the cracks. Start tracking customer feedback automatically and respond faster to what matters most.
