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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Coefficient enables true live data synchronization between Snowflake app usage data and HubSpot through Google Sheets. Your CRM reflects real-time user behavior without manual exports or stale data issues.
This live sync architecture ensures sales teams see current app engagement data, not yesterday’s metrics, enabling immediate action on user behavior changes.
Maintain live data flow from Snowflake to HubSpot using Coefficient
Live synchronization works through persistent connections that refresh automatically based on your schedule. Changes in Snowflake appear in your Google Sheet within minutes, and HubSpot updates follow immediately after.
How to make it work
Step 1. Establish live Snowflake connections.
Coefficient maintains persistent connections to Snowflake, not one-time exports. Set refresh intervals as frequent as hourly for near real-time updates. Pull app usage metrics like login frequency, feature adoption, and time in app with dynamic date ranges that adjust automatically.
Step 2. Configure continuous data flow.
Use dynamic filters like “last 30 days” that update automatically without manual intervention. Coefficient handles authentication and API rate limits while failed refreshes trigger alerts to ensure data continuity. Choose append options to capture all app events without overwriting history.
Step 3. Set up automated HubSpot synchronization.
Configure exports to run immediately after Snowflake data refreshes. Map app usage fields to custom HubSpot contact properties using UPSERT logic to create or update contacts based on identifiers. This maintains bi-directional flow with HubSpot data also importing to sheets.
Step 4. Monitor live sync health.
Track sync performance with automated Slack notifications and real-time status monitoring. Use Coefficient’s =HUBSPOT_SEARCH() function to verify updates in real-time and create usage trend calculations with historical snapshots.
Keep your CRM current with live user behavior
Live synchronization ensures your HubSpot CRM always reflects the most current app usage patterns from Snowflake. Sales teams can act on engagement changes immediately while marketing segments update automatically based on user behavior. Start syncing live data between your warehouse and CRM today.
