Accessing your YouTube Analytics Playback Location data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.
Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.
This guide shows you how to import your YouTube Analytics Playback Location data into Google Sheets using Coefficient.
TLDR
-
Step 1:
Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your YouTube Analytics account.
-
Step 2:
Step 2. Select Import from… and choose YouTube Analytics, then select the Playback Location data.
-
Step 3:
Step 3. Configure your import settings and pull the data into your Google Sheet.
-
Step 4:
Step 4. Set up auto-refresh to keep your Playback Location data updated automatically on your preferred schedule.

Step 1: Install and Connect Coefficient
First, you need to get Coefficient for Google Sheets.
- Open Google Sheets.
- Go to Extensions > Add-ons > Get add-ons.
- Search for “Coefficient” and install it from the Google Workspace Marketplace.
Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.
In the Coefficient sidebar, click “Import from…” and find YouTube Analytics in the list of connectors. You’ll be guided to connect your YouTube Analytics account securely.

Step 2: Import YouTube Analytics Playback Location Data
After connecting, you’ll see options for importing data from YouTube Analytics.
- Select the “Playback Location” data from the available options.
- Choose the specific date range and metrics you want to include with Playback Location.
- You can apply filters, segment data, and preview the data before importing.
- Click “Import” to pull the data into your active Google Sheet tab.
