Having a complete overview of your YouTube channel’s performance is essential for content strategy and growth planning. YouTube Studio’s native analytics provide limited export options and make historical comparisons difficult.
Coefficient solves this by creating a direct connection between your YouTube channel overview data and Excel, enabling comprehensive performance tracking and trend analysis.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your YouTube Analytics account
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Step 3:
Select and import Channel Overview report data
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Step 4:
Set up auto-refresh to keep your data current
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Step 5:
Create channel performance dashboards in Excel
Step-by-Step Guide to Importing YouTube Channel Overview
Step 1: Install and Connect Coefficient
Begin by adding Coefficient to your Excel environment:
- Open Excel on your computer
- Navigate to the Insert tab in the ribbon
- Click Get Add-ins
- Search for “Coefficient” and click Add
- Once installed, click the Coefficient icon to open the sidebar
- Select “Import Data” to start connecting your data sources

Step 2: Import Channel Overview from YouTube Analytics
Now, connect to YouTube Analytics and select the channel overview data to import:
- In the Coefficient sidebar, click “Import from”
- Select “Marketing” from the categories
- Choose “YouTube Analytics” from the marketing connectors list
- Log in to your YouTube account when prompted
- Under “Reports,” select “Channel Overview”
- Choose the time period and specific metrics you want to analyze
- Select where in your spreadsheet to import the data
- Click “Import” to bring the channel overview data into Excel

Step 3: Set Up Auto-Refresh (Optional)
Keep your channel overview metrics current with automatic refreshes:
- In the Coefficient sidebar, find your imported channel overview data
- Click the “…” menu and select “Configure refresh”
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Set specific times for the data to update
- Click “Save” to activate automatic refreshes

Maximizing Channel Overview Analysis in Excel
With your YouTube channel overview data in Excel, you can perform powerful analysis:
- Create comprehensive channel health dashboards
- Track key performance metrics over extended time periods
- Identify seasonal trends and patterns in channel performance
- Calculate growth rates and forecast future channel metrics
- Develop data-driven content strategies based on performance insights
Available YouTube Analytics Reports in Coefficient
Reports
- Channel Metrics
- Top Videos Performance
- Channel Overview
- Traffic Source
- Geographies
- Demographies
- Device
- Social
- Playlist
- Playback Location
Frequently Asked Questions
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